Marketing Outreach Specialist

Job Title: Marketing Outreach Specialist

Company: MOR Financial

Location: Remote

Salary: PKR 90,000 – PKR 120,000/month

Company Description

MOR Financial is an asset-based lender located in Los Angeles, California. MOR Financial offers various loan products and programs for brokers and borrowers in real estate, including purchase and refinance options for residential and commercial properties.

Role Description

We are looking for an experienced and data-driven Marketing Outreach Specialist to join our remote marketing team. This full-time, salaried position requires a strategic professional with 5–6 years of hands-on experience in multichannel outreach campaigns — including email, WhatsApp, and SMS marketing. The ideal candidate will have deep expertise in data research and segmentation, as well as proficiency with advanced outreach tools and AI-driven drip campaigns. You will play a critical role in lead generation, qualification, and nurturing across the customer journey, while working closely with cross-functional teams to ensure maximum ROI from outreach efforts.

Responsibilities

• Plan and execute high-volume outreach campaigns via email, WhatsApp, and SMS
• Conduct in-depth data research, alignment, and segmentation to identify high-quality leads
• Design and manage AI-powered drip campaigns tailored to different audience segments
• Perform lead quality checks through outreach methods to validate and improve lead accuracy
• Utilize tools such as GoHighLevel (GHL), Apollo.io, and similar platforms for outreach automation and analytics
• Track and analyze campaign performance metrics, reporting key insights and recommendations
• Collaborate with sales and marketing teams to align outreach strategies with broader business goals
• Stay up-to-date with U.S. market trends, data compliance standards, and outreach best practices

Working Hours

40 Hours per Week

8 AM PST – 5 PM PST

Required Qualifications

• Ability to work fully on Pacific Standard Time
• Fluent in English
• Access to a Windows or Mac computer and a webcam for video meetings
• Installation of VPN software on the computer profile used for work
• Signing a non-disclosure agreement
• Bachelor’s degree in Marketing, Business, or a related field
• 5–6 years of experience in outreach marketing (email, SMS, WhatsApp)
• Proven track record using tools like GoHighLevel, Apollo.io, and similar platforms
• Experience working with U.S.-based clients or businesses

Preferred Qualifications

• Strong command of lead segmentation, scoring, and lifecycle management
• Demonstrated expertise in designing and executing AI-powered drip campaigns
• Detail-oriented with a sharp eye for lead qualification and data hygiene
• Proficiency in using marketing automation tools and CRM integrations
• Ability to manage high-volume campaigns in fast-paced, remote work environments
• Familiarity with data compliance regulations like CAN-SPAM and TCPA