Content Creator and social media Manager

Overview:

We are seeking an innovative and strategic Content creator to lead our social media initiatives across platforms including Meta, TikTok, Snap, Pinterest, and X. In this role, you will develop and implement creative strategies, manage multimedia content (posts, images, and videos), and drive engagement to grow our online community. You will collaborate with cross-functional teams to ensure our brand narrative is consistently represented and dynamically evolves to capture audience interest.

Key Responsibilities:

• Strategic Leadership:

• Develop and execute a comprehensive social media strategy that aligns with overall brand goals.

• Identify emerging trends and best practices on platforms like Meta, TikTok, Snap, Pinterest, and X to maintain a competitive edge.

• Set measurable objectives for audience growth, engagement, and content performance.

• Content Creation & Management:

• Develop the creation and curation of high-quality, engaging posts, images, and videos.

• act as designers, work with videographers, and develop copywrite to produce multimedia content that resonates with target audiences.

• Manage content calendars and ensure timely, platform-specific publication.

• Audience Engagement & Growth:

• Implement creative campaigns designed to attract and retain followers while increasing overall engagement.

• Monitor analytics and adjust strategies to optimize performance and deliver exceptional ROI.

• Engage directly with the online community, responding to comments and feedback to foster brand loyalty.

• Innovation & Continuous Improvement:

• Stay current with the latest social media trends, platform updates, and digital technologies to drive innovation in content strategy.

• Evaluate and implement new tools and platforms that enhance content creation, performance tracking, and audience engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (typically 5+ years) in social media management, creative direction, or digital marketing.
• Strong portfolio showcasing successful social media campaigns across multiple platforms.
• Excellent understanding of social media platforms (Meta, TikTok, Snap, Pinterest, X) and their unique content requirements.
• Proficiency in social media management tools and analytics platforms.