Performance Marketing Head

Performance Marketing Head

At Cosmic Vibrations, we create products that help people grow through the tools of psychology and mindfulness, and do it with love and passion.

Moonly is one of the global leaders in the horoscope and astrology segment, with over 9 million downloads worldwide. The app is available on iOS and Android..

We're looking for a growth alchemist architect who turns 📊 into 💰💰💰

You'll be the architect of our growth, transforming every dollar into measurable results. Your superpower? Spotting patterns in data and turning them into scalable strategies that run like clockwork.

Moonly Moonshot Goal: Scale the company to $2M MRR by end of 2026. If you thrive on challenges where every decision directly impacts business growth — this is your arena.

What You'll Get 🤌

• $10.000/mo + bonus, contract with USA based company
• Great professional team
• Cool, strong, beloved product
• Remote job, regular team meetups in Europe, office in Portulal (early 2026)

What You'll Own ✨Campaign Strategy & Execution — Your Growth Lab

You'll own the entire performance funnel:

• Architect and execute comprehensive performance marketing strategies across Meta (Facebook/Instagram), TikTok, programmatic display, and emerging platforms before they become mainstream
• Launch, manage, and optimize multi-channel campaigns with $100K+ monthly budgets, hitting aggressive targets for CAC, ROAS, CPA, CTR, and conversion rates
• Conduct surgical audience segmentation — from lookalike audiences to custom segments based on behavioral data and predictive modeling
• Build an experimentation culture: A/B and multivariate testing should be your second language
• Master the art of budget allocation: scale winning campaigns while feeding the innovation pipeline
• Pioneer a data-driven creative framework with the design team — where every creative is born from performance insights, not gut feelings
• Identify white space opportunities and be the first to test new ad formats, placements, and platforms
• Improving strategies with best marketing advisors in a market

Analytics & Optimization — Your Data Command Center

• Build a living metrics ecosystem with dashboards where every KPI is crystal clear and actionable
• Hunt for gold in the data: what works, what doesn't, and most importantly — why
• Implement bulletproof tracking infrastructure: pixels, conversions, attribution modeling — so we know exactly where every customer comes from
• Conduct deep post-mortem analyses that turn campaign learnings into repeatable playbooks
• Leverage advanced analytics tools and LLM-powered insights for forecasting and optimization
• Master mobile analytics — understand the nuances of mobile metrics and optimize for mobile-first audiences
• Build predictive models to forecast campaign performance and scale efficiently
• Create a "metrics narrative" that tells the story behind the numbers

Team Leadership & Collaboration — Building the Growth Machine

• Partner with Creative Producer in a high-velocity feedback loop: deliver sharp creative briefs, analyze what "pops," and iterate at lightning speed
• Sync seamlessly with product and design teams so marketing and product speak the same language of growth
• Own relationships with external agencies, vendors, and platform reps — be the person they come to for cutting-edge strategies
• Develop your team: cultivate a mindset of relentless testing, learning, and improvement
• Present campaign results to senior leadership with compelling narratives and clear action plans
• Seamlessly zoom out for strategic vision and zoom in to solve tactical challenges — switch between 30,000-foot view and pixel-level optimization
• Champion a culture where failed experiments are celebrated as learning opportunities
• Build internal knowledge base and best practices documentation

Strategic Planning — The Roadmap to $2M MRR

• Craft quarterly and annual performance marketing plans with crystal-clear objectives, budgets, and growth milestones
• Stay ahead of the curve: platform updates, industry trends, competitive moves — you know them before they're trending
• Identify new channels and growth levers that others miss
• Map customer journeys with surgical precision and optimize every touchpoint in the funnel
• Establish standardized processes that allow your playbooks to scale across channels and teams
• Build scenario models for different growth trajectories and budget allocations
• Create a testing roadmap that balances quick wins with long-term strategic bets

What You Bring to the Table 🙌🏽Experience — You've Been in the Arena

• 6-8+ years of performance marketing with a proven track record of managing campaigns at scale — we want to see the receipts
• 3+ years in a leadership role managing $500K+ monthly advertising budgets (that's $6M+ annually)
• Demonstrated hypergrowth experience — you've been part of a team that scaled aggressively and you know what it takes
• Success stories achieving aggressive growth targets and ROI goals that made stakeholders smile
• Deep experience across multiple paid channels — you're platform-agnostic and results-obsessed
• Bonus points for: experience in subscription/SaaS businesses, mobile app growth, or international expansion

Technical Skills — Your Arsenal

• Expert-level mastery of advertising platforms (Google Ads, Meta Business Suite, TikTok Ads, etc.) — you know these platforms better than their own documentation
• Strong LLM proficiency — you leverage AI tools for analysis, creative ideation, and workflow optimization
• Analytics ninja: Advanced Excel/Google Sheets skills and data visualization tools (Tableau, Looker, Data Studio)
• Experience with marketing analytics platforms, attribution tools (Appsflyer, Adjust, Branch), and CRM systems
• Deep mobile analytics expertise — understand mobile-specific metrics, SDK integrations, and app attribution models
• Familiarity with marketing automation platforms and customer data platforms (Segment, mParticle)
• SQL knowledge is a huge plus — ability to query databases and create custom reports
• Understanding of incrementality testing, media mix modeling, and advanced attribution

Soft Skills — What Makes You Exceptional

• Strategic thinking with execution excellence — you can architect the plan and roll up your sleeves to make it happen
• Exceptional communication and presentation skills — you make complex data tell compelling stories
• Obsessively data-driven decision-making mindset, but with creative intuition for what resonates
• Ability to juggle multiple priorities in a fast-paced, high-growth environment without dropping balls
• Master the zoom: Seamlessly zoom out for big-picture strategy, zoom in to solve complex tactical challenges
• Collaborative approach with creative and cross-functional teams — ego takes a backseat to results
• Intellectual curiosity — you're always learning, testing new ideas, and staying ahead of industry evolution
• Resilience and adaptability — you thrive in ambiguity and pivot quickly based on data

Success Metrics — How We'll Measure Your Impact

The North Star:

• Scale to $2M MRR by EOY 2026 — this is the ultimate goal that everything ladders up to

Key Performance Indicators:

• CAC efficiency: Hit and maintain target customer acquisition cost across all channels
• ROAS targets: Consistently exceed return on ad spend benchmarks
• Conversion rate optimization: Improve funnel conversion rates quarter over quarter
• Budget efficiency: Maximize output per dollar spent while maintaining quality growth
• Channel diversification: Successfully launch and scale 2-3 new channels annually
• Testing velocity: Run X experiments per month with clear learnings documentation
• Team development: Build a high-performing team with low turnover and high engagement

What Makes This Role Special 🫶

• Direct impact on company growth — your work directly moves the revenue needle
• Ownership and autonomy — you'll have the freedom to experiment and the budget to make bold moves
• Learning at scale — work with significant budgets where small improvements = big results
• Cross-functional collaboration — work closely with product, design, and leadership
• Cutting-edge tools and platforms — access to the best tools in the industry
• Growth trajectory — as the company scales to $1M MRR, so does your career

Ideal Candidate Profile

You're the person who:

• Gets excited about finding a 10% improvement in conversion rates at 2 AM
• Has strong opinions about creative hooks, loosely held when data says otherwise
• Can eloquently explain why a campaign failed and what we'll do differently next time
• Thinks in frameworks, systems, and playbooks — not one-off tactics
• Believes that great marketing is equal parts art, science, and speed
• Has a "test everything" mentality but knows when to scale what works
• Understands that sustainable growth > vanity metrics

Ready to Build Something Exceptional?

If you're ready to take ownership of growth, work with cutting-edge platforms, and scale a company to $2M MRR, we want to hear from you.

Bring your war stories, your best campaign results, and your boldest ideas.

Let's turn data into dollars and strategy into scale! 😎

Yes, You Are! 👆

Telegram @vikkie_wonder

E-mail vika@moonly.app