Senior Organic Marketing Specialist

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions.

We are growing and we’re looking for talent to come onboard our Marketing team as a Senior Organic Marketing Specialist based in Kuala Lumpur, Malaysia.

Mission

Your mission is to grow and scale MoneySmart Singapore's organic search profile. You will work closely with the Organic Marketing team to execute unpaid marketing strategies and initiatives that meet set KPIs to ensure that we drive significant session volume and engagement for our unpaid marketing channels. You will also be conducting in-depth market research and applying SEO best practices for Moneysmart financial products.

This role will be reporting to the Senior Organic Marketing Manager based in Singapore.

Responsibilities

• Conduct regular keyword research, site audits, and competitor analysis to generate actionable recommendations and improvements for MoneySmart SG
• Develop and execute on-page, off-page, and technical SEO strategies to optimise the website and increase its visibility, rankings, organic traffic, and conversion rates
• Support the launch of digital PR campaigns and high-impact content to drive traffic and strengthen domain authority
• Diagnose and resolve SEO issues proactively, providing strategic optimisation plans to enhance site performance
• Assist the Senior Organic Marketing Manager in driving growth across unpaid marketing channels, including organic, social, direct, and referral
• Support and manage stakeholders to ensure marketing objectives and business objectives specific to unpaid channels are met
• Collaborate with editorial, design, product, and technical teams to implement SEO strategies and ensure SEO best practices are observed in MoneySmart SG
• Regularly analyse and present data to the wider team on marketing initiatives, search landscape, and other macro news affecting business KPIs
• Stay on top of news and trends about the consumers and personal finance space in Singapore

Requirements

• 2-3 years relevant experience in search engine optimisation with a proven track record of success. Experience in handling aggregator, eCommerce, or fintech sites are preferred
• Strong knowledge on On-page, Off-page, and Technical SEO. Must be able to measure and report on the performance of SEO success
• In-depth understanding of search algorithms and trends
• Basic knowledge of HTML/CSS and website development best practices
• Familiarity in using industry tools such as SEMRush, Ahrefs, Screaming Frog, and Google Search Console
• Excellent analytical, problem-solving, and project management skills
• Strong verbal and written communication skills
• Ability to work both independently as well as with different cross-functional teams

Moneysmart culture values and tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values:

• Play to win as a team
• Solve for the customer
• Embrace a personal growth mindset
• Own it openly
• Challenge the status quo and deliver outcomes

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.