Senior Online Marketing and Social Media (ShopeePay)

Job Description

• Set up, manage, and optimize paid social campaigns on Meta, TikTok Ads, and other relevant platforms to drive brand awareness, user acquisition, and engagement
• Track and manage paid media budgets, report on KPIs (CPM, CPC, CTR, ROAS), and recommend data-driven optimizations
• Oversee and guide the content team in developing and executing the monthly social media content calendar across all brand channels, ensuring content is on-brand, platform-optimized, and delivered on time
• Monitor channel performance, compile weekly and monthly reports, and surface actionable insights to continuously improve reach, engagement, and follower growth
• Monitor trending conversations and user sentiment to identify opportunities and flag issues to relevant internal teams
• Support planning and execution of integrated marketing campaigns, coordinating timelines, assets, and deliverables with internal teams and external partners (creative agencies, KOL agencies, media partners)
• Develop creative briefs and asset checklists, track production status, and maintain campaign trackers to ensure on-time delivery
• Consolidate post-campaign performance data and contribute to learnings documents and summaries for stakeholder review

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field from an accredited university
• 4–5 years in social media marketing, digital marketing, or integrated campaign roles
• Hands-on experience managing campaigns on Meta Ads Manager, Google Ads and TikTok Ads; comfort with performance metrics and budget tracking
• Proficient in Thai and English, both written and verbal
• Strong communication and coordination skills with experience working across creative, agency, and business teams