Performance Marketing Manager

About the Role

We’re looking for experienced Performance Marketing Managers to join a high-growth digital team operating in the astrology and wellness space. With a monthly media budget of $4–5 million (and plans to scale significantly), you’ll lead or support the planning, execution, and optimization of large-scale digital advertising campaigns across Meta, Google, and TikTok.

You’ll collaborate closely with our India-based execution teams while driving strategic decisions and performance improvements for the U.S. and Canadian markets.

Key Responsibilities

For All Roles:

• Plan and execute high-budget paid media campaigns, primarily on Meta (80%+ of spend), and also on Google and TikTok Ads
• Analyze campaign data to optimize performance, drive ROI, and inform future strategy
• Collaborate with cross-functional and geographically distributed teams, including those based in India
• Report on campaign performance with actionable insights

Senior Role Focus:

• Provide strategic leadership across all paid media campaigns
• Oversee and scale campaigns with budgets of $4–5M/month
• Drive long-term growth strategies and performance roadmaps
• Mentor junior team members and guide high-level testing frameworks

Junior Role Focus:

• Execute and optimize campaigns on a daily basis
• Conduct content and market analysis for U.S./Canada audiences
• Support strategic testing and creative iteration
• Assist in campaign reporting and cross-channel insights

Qualifications

Junior Roles:

• 2–3 years of experience in the astrology industry
• Hands-on experience running ads on Meta, Google, or TikTok
• Familiarity with U.S. market trends and digital content performance
• Strong analytical mindset and ability to work with remote teams

Senior Roles:

• 4+ years of performance marketing experience in the astrology industry
• Deep expertise in Meta Ads, with a strong understanding of large-scale ad buying
• Proven success managing and scaling high-budget campaigns ($4–5M/month or more)
• Demonstrated ability to lead campaign strategy and manage teams

Preferred Qualifications

• Experience with high-velocity testing environments and rapid creative iteration
• Familiarity with tools like Google Analytics, attribution platforms, and custom dashboards
• Strong written and verbal communication skills across international teams