Manager, Brand Marketing Communications, Tate's

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

A key member of the Tate’s Marketing Team within Mondelēz International, the Manager, Brand Marketing Communications will be responsible for developing and executing strategies to grow Tate’s brand awareness and support brand equity programs. This role will act as an expert in social media, influencer marketing, PR, events and overall brand content, leading projects that drive brand awareness and affinity. The Manager, Brand Marketing Communications will also partner with the Director, Category and Commercial Marketing and Omnichannel Marketing Manager to support brand design projects, including shopper marketing/advertising content and packaging design.

How You Will Contribute

• Manage Tate’s social media strategy and execution, including developing a social media content approach that fits within Tate’s brand positioning, managing agency and content production partners on community management and content creation
• Lead Tate’s influencer marketing strategy and execution, partnering with social influencers to support larger brand marketing and retail/shopper marketing programs
• Manage Tate’s PR and events programs, including partnering with Tate’s PR agency to execute earned media and event activations designed to drive brand awareness and affinity
• Support cross functional sales and marketing partners with digital content needs in partnership with agency partners to fuel business growth with consistent brand equity and positioning, including shopper marketing and advertising content, web site content and in store signage and packaging
• Support marketing leadership in developing annual marketing plans and go to market activation for new product launches
• Partner with the category and commercial marketing team to measure effectiveness of A&C activity, reporting on insights and optimizing programs based on data
• Monitor and report on industry, digital/social and consumer trends that could inform new innovation, go to market plans or overall brand AC plans

Qualifications:

• Bachelor’s or Master’s Degree in Marketing, Business, Communications or related field
• Minimum of 5 or more years in CPG Marketing or Lifestyle Brand Marketing, ideally with experience in food & beverage
• Consumer centric with a deep understanding of social media platforms and trends
• Extremely strong creative and analytical skills, coupled with ability to turn data into actionable insights
• Experience in both smaller entrepreneurial and large corporate environments
• Ability to build strong relationships with business partners and lead cross-functional projects
• A desire to drive Tate’s future and purpose and to accelerate your career development
• 15% travel may be required to Long Island NY, East Hanover NJ or to key stakeholder meetings or strategic offsites

Leadership Competencies

• Ability to influence cross-functionally with marketing, sales and external agencies and within the larger Mondelez organization
• Externally and consumer-obsessed
• Influential presenter and storyteller
• Natural collaborator
• Adaptable, agile and calm under pressure
• Powerful communicator that listens and then speaks with impact

The base salary range for this position is $95,100 to $130,800; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type

Regular

Brand & Portfolio Management

Marketing