MarTech Digital Marketing Specialist

Are you a results-driven digital marketer with a passion for data, optimization, and driving measurable growth? Our client, a leader in the financial services industry, is seeking a MarTech Digital Marketing Specialist to craft data-driven, integrated customer experiences within a dynamic marketing technology stack.

This role is ideal for a hands-on marketer who thrives on execution—not just strategy. You’ll take ownership of ad spend, optimize conversion rates, automate customer outreach, and analyze performance metrics to drive impactful results. Working closely with cross-functional teams, you'll align digital efforts with business objectives, stay ahead of industry trends, and implement high-performing strategies to maximize brand visibility and customer engagement.

If you love rolling up your sleeves, diving into the data, and seeing the direct impact of your work, we want to hear from you!

Key Responsibilities

- Develop and execute multi-channel automated customer communication strategies, including email, SMS, and push notifications.

- Manage and optimize ad spend across platforms like Google, Bing, Meta, and TikTok to generate high-quality leads and conversions.

- Drive Conversion Rate Optimization (CRO) using tools like Unbounce and VWO, leveraging A/B and multivariate testing to enhance site performance.

- Create and automate email marketing campaigns—including transactional emails, newsletters, promotional outreach, and drip campaigns—to nurture and engage customers.

- Implement revenue-driving monetization strategies, identifying new opportunities to expand marketing impact.

- Lead content creation and curation, producing compelling blog posts, videos, and social media assets to enhance engagement.

- Monitor and optimize email and SMS deliverability, ensuring maximum reach and conversion.

- Design and implement marketing automation workflows, identifying cross-sell and upsell opportunities to boost revenue.

- Analyze and report on performance metrics, extracting actionable insights to refine digital marketing strategies.

- Stay ahead of emerging trends in digital marketing, paid advertising, AI applications, and automation to keep campaigns innovative and competitive.

- Collaborate with Marketing, Sales, and Creative teams to align digital initiatives with overall business goals.

Qualifications

-Proven experience in digital marketing, with expertise in paid advertising, SEO, SEM, CRO, email marketing, and social media.

-Hands-on proficiency with GA4, Google Ads, Meta Ads Manager, Customer.io, WordPress, Zapier, Salesforce and Jira.

-Strong analytical skills, with the ability to interpret data, extract insights, and drive strategic decisions.

-Experience in low-code/no-code automation is a plus.

-Knowledge of AI-driven marketing trends and their applications in digital campaigns.

-Exceptional written and verbal communication skills.

-Creative thinker with a problem-solving mindset.

-Results-oriented, highly organized, and able to manage multiple projects under tight deadlines.

-Comfortable working independently in a fast-paced, dynamic environment.

This is an exciting opportunity for a data-driven, growth-focused marketer looking to make a tangible impact. If you’re ready to bring your expertise and creativity to a forward-thinking team, apply now!