Director of Product Marketing (EdTech, Remote)

Director of Product Marketing (Remote)

Location: Remote (U.S.-based)

Team: Product Marketing | Full-Time

Are you a strategic marketing leader passionate about education technology and the impact it can make in K–12 classrooms? A top-tier EdTech company shaping the future of K–12 digital learning is looking for a Director of Product Marketing to Lead go-to-market strategies.

As Director of Product Marketing, you’ll oversee a high-impact portfolio of instructional solutions—driving market growth, increasing customer retention, and elevating how educators and districts engage with core, supplemental, and service-based products.

This is a strategic leadership opportunity to join a collaborative team where product innovation, educator support, and market excellence meet.

What You’ll Do:

• Lead a team of product marketers across a portfolio that includes Courseware, Instructional Services, and Supplemental programs
• Develop comprehensive go-to-market strategies for product launches, lifecycle marketing, and bundling opportunities
• Collaborate with Product Management to conduct market research and define buyer personas, key messages, and product positioning
• Work closely with Sales and Field Enablement to align product messaging, training, and sales tools
• Partner with Strategic Marketing on integrated campaigns that generate pipeline and support customer acquisition
• Build strong cross-functional partnerships across product, marketing, curriculum, and customer success teams
• Monitor and assess product performance to inform roadmap prioritization and revenue-driving initiatives

What You Bring:

• Bachelor’s degree in Marketing, Education, or related field
• 8+ years of experience in product marketing, preferably in K–12 EdTech
• Proven success managing and mentoring a marketing team
• Strong collaboration skills and experience working with Sales, Product, and Curriculum leaders
• Excellent writing, presentation, and data storytelling skills
• Deep knowledge of the K–12 education market and digital learning trends
• Strategic thinker with the ability to drive execution in a fast-paced, cross-functional environment

Benefits:

• Health, dental, and vision coverage (including $0 premium options)
• 401(k) plan with company match
• 16 paid holidays + winter break + flexible PTO
• Paid parental leave and family-building benefits
• Tuition reimbursement and ongoing professional development
• Volunteer time off and mental health resources
• Work-from-home flexibility and a mission-driven culture

If you're a strategic marketer passionate about supporting educators and scaling impactful EdTech solutions, this role offers the chance to make a nationwide impact.