Marketing Automation Analyst

Join the Team Modernizing Medicine

At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When You Join ModMed, You’re Joining An Award-winning Team Recognized For Innovation And Employee Satisfaction. From Our Global Headquarters In Boca Raton Florida, And Extensive Employee Base In Hyderabad India, We Are a Team Of 4,500+ Passionate Problem-solvers On a Mission To Increase Medical Practice Success And Improve Patient Outcomes

• Consistently ranked as a Top Place to Work
• 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year”
• 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties
• Florida Venture Forum: Venture-Backed Company of the Year

We are growing fast, thinking big, and we are just getting started.

Ready to modernize medicine with us?

Job Description Summary

ModMed is hiring a technical and data-driven Marketing Automation Analyst to join our high-performing Revenue Operations team. This role is a critical component of our Marketing Operations function, focused on supporting a seamless lead-to-opportunity lifecycle and maintaining a high-performing marketing technology stack. This is an exciting opportunity to manage the day-to-day Pardot ecosystem and accelerate funnel performance within a fast-paced Healthcare IT company that is truly modernizing medicine!

Your Role

• Manage and execute the daily operations of our Marketing Automation Platform (Pardot), ensuring seamless integration with Salesforce and high system reliability.
• Build and deploy technical components for integrated campaigns, including email templates, landing pages, and webinar/event integrations.
• Collaborate with Sales Ops, Innovation, and Analytics to align on revenue data standards and support monthly data integrity audits.
• Support the optimization of lead scoring and routing models to help the team achieve 95% SLA adherence on inbound qualifications.
• Operationalize full-funnel tracking workflows to provide 100% lead-to-opportunity visibility and bridge existing "leaky funnel" gaps.
• Identify and implement projects to improve operational performance, including documenting SOPs and identifying automation opportunities within the GTM tech stack.
• Maintain marketing database health through regular data cleansing initiatives and ensure compliance with global privacy regulations.
• Lead cross-functional technical projects from requirements gathering to execution, staying updated on marketing trends to drive continuous innovation.

Skills & Requirements

• Bachelor’s degree preferred; certifications in Salesforce or Pardot preferred.
• 3+ years of professional Marketing Operations experience in a SaaS environment is required, specifically as a power user or administrator of Pardot and Salesforce with a focus on data quality and process standardization.
• Proven ability to build and test complex marketing automation journeys, responsive email templates, and lead nurturing frameworks.
• Experience leveraging AI tools to optimize workflows and scale operational output.
• Hands-on experience with best-in-class GTM technology including marketing technology such as 6sense or Demandbase, analytics platforms like Domo or Tableau, and revenue intelligence or productivity tools like Clari, Outreach, or Salesloft to support full-funnel ROI measurement.
• Strong track record of partnering with Demand Generation and Sales teams to resolve technical funnel friction and improve campaign engagement.
• Ability to synthesize technical system requirements into actionable recommendations for the Marketing Operations leadership team.
• Preferred understanding of specialty healthcare provider workflows and the technical nuances of healthcare SaaS GTM motions.
• Ability to work East Coast or Central Time Zone hours with 10% travel required.

ModMed Benefits Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

United States

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs,
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

PHISHING SCAM WARNING: ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address (first.lastname@modmed.com). Please check senders’ email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website.