The role includes developing, managing, and executing content and email campaigns, managing CRM systems, and analyzing campaign performance to drive engagement, brand visibility, and lead nurturing. The Manager will collaborate across departments to deliver high-impact messaging and optimize marketing operations.

What you will do:

Email Marketing & Campaign Management

Plan, write, and deploy email campaigns that engage audiences and support lead nurturing efforts.
Analyze performance metrics to optimize campaigns, achieving improvements in open rates, CTR, and deliverability.

Content Management

Manage existing content, refreshing and repurpose as needed.
Maintain a consistent brand voice and messaging across all content and touchpoints.
Collaborate with cross-functional teams to produce collateral aligned with strategic marketing goals.

Channel Marketing Support

Collaborate with the Channel Chief to support marketing initiatives targeting existing and prospective partners
Assist in developing and executing partner recruitment campaigns, including email marketing and digital outreach
Create and manage content tailored for partner communications, including newsletters, onboarding materials, and sales enablement assets
Support partner registration efforts and maintain accurate CRM tracking of partner status and engagement
Plan and execute dedicated partner email campaigns to drive participation, promote new programs, and boost engagement
Assist in laying the foundation for a partner MDF (Market Development Fund) program, including process design, content support, and performance tracking

CRM Management & Optimization

Oversee CRM database segmentation and campaign automation within the CRM to streamline workflows and improve campaign efficiency.
Ensure data hygiene and campaign tracking accuracy to support reporting and analysis.
Monitor and report on campaign performance, providing actionable insights to support decision-making and continuous improvement.
Track engagement metrics to refine strategies and inform future content planning.

General Marketing Backup

Provide backup support to the Marketing Director and assist with other marketing tasks as needed.

What You Bring to This Role:

Minimum of three years’ professional experience in a marketing or communications role with a strong focus on email and CRM
Demonstrated success in improving email marketing performance and CRM efficiency
Experience with CRM platforms, email marketing systems, and marketing analytics
Strong project management skills and ability to manage multiple campaigns in a deadline-driven environment
Diploma or undergraduate degree
Working knowledge of the MS Office Suite – Word, Outlook, Excel, and PowerPoint
Experience with Zoho CRM is preferred
Understanding of the B2B sales process and experience marketing software solutions is a plus
Must be a US Citizen, Permanent Resident, or EAD Card Holder

Why Should You Work with Us?

Join the experts in deploying solutions for mission-critical infrastructure management
Play a critical role in taking the business to the next level and champion thought leadership within the company and the broader market.

Advance your career with us. We are enthusiastic about helping our employees learn our business, be challenged with new tasks, be mentored, and grow.

About Modius

Modius, Inc. is a leading critical infrastructure management software provider for data centers, telecom facilities, smart buildings, and other industrial IoT environments. Founded in 2007 with headquarters in San Francisco, Modius helps customers simplify and understand the operations of increasingly diverse and complex IT/OT infrastructure while at the same time improving performance and operational efficiencies. Our flagship product, OpenData, is a full-feature DCIM suite, including monitoring, analytics, power management, asset management, and network management.

Don’t miss this opportunity to work for a growing company in a dynamic position that will give you an exciting variety of responsibilities and tasks. Resumes can be submitted to HR@modius.com

Keywords: Marketing, ABM, Lead generation, content creation, trades shows, writing, email, Blog writing, CRM, buyer intent