Western Region Marketing Director

WESTERN REGIONAL MARKETING DIRECTOR

At Modern Luxury, connection and community define who we are. Reaching an

audience of more than 16 million, we are the nation's largest luxury media company

offering leading brands access to the most affluent audiences in the most prominent

cities across the U.S. Through the power of the Modern Luxury Media ecosystem

including 85+ brands across 22 markets, we deliver powerful marketing solutions

allowing luxury brands to connect with their audiences in the places and ways that

matter most.

Modern Luxury’s Western Region consists of nine markets, including Los Angeles, San

Francisco, Hawaii, Aspen, Orange County, San Diego, Scottsdale, Las Vegas and

Silicon Valley

POSITION

As the Regional Marketing Director, you will be dedicated to managing marketing/sales

collateral and events planning and execution. You will play a unique and important role

in our collaborative and creative team in our WESTERN REGION. You will lead the

planning and execution of consumer events, sponsorships, and other marketing

initiatives to help Modern Luxury stand apart in the industry. This role is an important

position within the overall Modern Luxury marketing organization. Only candidates with

a minimum of 5 years of marketing and events experience will be considered.

Under the direction of the Western Region President, the Regional Marketing Director

will lead the nine markets in the Western Region with two Marketing Coordinators and

and a Marketing Manager. You will be responsible for the development and execution of

all marketing initiatives across the Modern Luxury Western Region portfolio ( Los

Angeles, San Francisco, Hawaii, Aspen, Orange County, San Diego, Scottsdale, Las

Vegas and Silicon Valley). This includes conceiving and producing revenue generating

marketing programs and events. The Regional Marketing Director will build relationships

within the market that will create opportunities for effective brand and client

partnerships. The role encompasses integrated marketing, events and partnerships,

and public relations. The Regional Marketing Director will also collaborate with the sales

organization to develop proposals, pitch and build relationships with clients and manage

special advertising sections in the magazine(s).

EVENTS

The Regional Marketing Director will be responsible for providing the strategic vision for

and leading the development of the annual experiential marketing planning and

execution in close partnership with the Western Region President. This position will lead

the planning and execution of 50+ experiential activations and media sponsorships

annually across all Modern Luxury Western based brands.

INTEGRATED MARKETING

The Regional Marketing Director will collaborate with sales to ideate, generate

proposals for and pitch compelling integrated programs and RFP responses for clients

which include print, digital/social and experiential opportunities to close renewal and

new business for the company. Other duties may include partnering with marketing staff

and sales to deliver added value initiatives (e.g. booking photographers, magazine

distribution as it relates to events, post-event coverage, etc) and leading/assisting with

all in-book marketing promotions including About Towns, Top 5, Special Sections and

more.

The ideal candidate will have extensive experience in event planning, management and

production, as well as integrated marketing and public relations with excellent project

management skills in order to deliver programs on time and within budget.

The candidate must be team-oriented, able to create a high-energy, positive, forward-

thinking, efficient, and creative environment to generate new ideas and novel thinking.

He or she must also have superior organization skills and demonstrate impeccable

attention to detail in order to maintain the highest level of brand standards. The person

will also have proven leadership and problem solving skills as well as strong written and

verbal communication skills. Must be customer service oriented with a calm and

professional demeanor along with the ability to drive teamwork. This person must be

adept in defining new processes and directing teams in new ways of thinking in order to

maximize efficiency and streamline resources. This person must be a leader with both

superior creative and analytical capabilities.

This role is a unique and important position within Modern Luxury Media Western

Region and will collaborate with various cross-functional teams within the Western

region and across the organization.

AREAS OF FOCUS & ESSENTIAL RESPONSIBILITIES

 Lead and oversee experiential marketing responsibilities, in close collaboration

with Market President and marketing staff

 Partner with Market President to establish strategic marketing vision allowing

Modern Luxury titles in the Western Region to create best-in-class consumer

experiences across experiential platforms to amplify and promote the Modern

Luxury Media brand presence and narrative while maintaining brand guidelines.

 Serve as the key day to day Marketing point person for the Western region based

sales organizations

 Responsible for oversight of 50+ experiential activations annually across all

Western Region Modern Luxury Media brands

 Serve as key point person/lead for tentpole events/partnerships.

 Stay up-to-date with experiential industry best practices and monitor competitor

activity.

 Partner with sales and marketing to ideate and generate proposals for integrated

programs including print, digital/social and experiential opportunities

 Partner with marketing staff and other cross-functional team members to plan

and execute integrated marketing programming

 Partner with marketing staff to collaborate on other programming including all in-

book marketing promotions (About Towns, Top 5, Special Sections)

 Lead and manage two marketing coordnators and a marketing manager

Collaboration & Communication:

 Collaborate closely with cross-functional teams including other marketing team

staff, Publishers, Sales, Legal, Finance, Operations, Production, Design,

Executive team, and other key departments as needed throughout the planning

and execution process for marketing campaigns and events.

 Be a steward of internal communications across the Marketing organization and

Western region.

 Meet with national team monthly to review upcoming opportunities in the Western

Region and help drive sponsorship sales from national clients.

 Keep the national team informed of upcoming sponsorship opportunities for their

clients.

Operations, Platforms, Tools/Guidelines:

 Master Events Calendar: Own the maintenance of the current Master Events

Calendar for Western Region events and the P and L’s for these events

 Planning Tools: Partner with Regional President and marketing staff to adhere to

experiential and other marketing planning tools (e.g. Experiential Playbook,

Toolkits, Sell Sheets, Proposal Request Process, etc.).

Revenue Optimization / P&L Process & Management:

 Collaborate with the Marketing team to serve as Western Region

Marketing/Experiential subject matter expert and ideate unique and compelling

experiential and other marketing activations to generate proposals and secure

renewal/new business opportunities.

 Collaborate with Western Region Publishers to identify and showcase most

relevant experiential opportunities for National and Local sales to maximize

revenue and net profit.

 Identify market opportunities and uncover revenue growth channels by optimizing

client integration and sponsorship to ensure profitability of events programming.

 Oversee development of all general marketing and experiential sell sheets, pitch

materials and other sales collateral to bring activations to life and maximize

revenue opportunities.

 Oversee P&L process and management across Western Region Modern Luxury

experiential activations to ensure programs are delivered within budget and meet

official event policy requirements.

Partnerships:

 Conduct research to identify, evaluate and select local partners to align with as

needed across experiential/marketing function.

 Develop and maintain strong ongoing relationships with cultural institutions,

charities, film/TV/cable studios, members-only clubs, publicists, etc. to create

meaningful and strategic corporate partnerships from an experiential marketing

perspective, specific to the Western Region, which are mutually beneficial and

align with the Modern Luxury brand.

 Partner with Western Region sales leadership to evaluate and secure synergistic

media sponsorships and manage associated activations/obligations.

PROFILE & EXPERIENCE

 Bachelor’s Degree (preferably in Marketing)

 A minimum of 5+ years of experience in experiential marketing/event planning

and execution, preferably at a Publisher/Lifestyle brand or agency.

 Understanding of and experience with omni channel marketing

 Must have a passion for experiential and producing best-in-class experiences

 Knowledge of event management tools including Splash a plus

 Must be client service and detail oriented

 Superior project management skills with ability to multitask and work well in fast-

paced environments

 Excellent communication, presentation and writing skills

 Must possess superior interpersonal communication and organizational skills

 Advanced knowledge of G-Suite

We are an Equal Opportunity employer. All qualified applicants will receive

consideration for employment without regard to race, color, religion, sex, national origin,

disability, gender identity, protected veteran status, or any other status protected by law.

Please submit your resume to aklein@modernluxury.com with the job title in the subject line.