Senior Product Marketing Manager

Who We Are (Mode Mobile)

Mode Mobile is the creator of EarnOS, a transformational software that turns ordinary smartphones into "EarnPhones". This innovation empowers users globally to monetize everyday mobile activities such as streaming, gaming, shopping, etc. We enable users to profit from their data and attention, rather than letting only tech giants benefit. What sets us apart is our inclusive approach - converting users into earners, facilitating over $150M in earnings and savings, while going a step further and turning earners into owners by awarding stock ownership in Mobile Mobile based on their usage. We have attracted over 40 million users across 170 countries.

Mode Mobile is proud to stand as the #1 Fastest Growing North American Software Company recognized in Deloitte's 2023 Technology Fast 500, and ranked #2 across all sectors (Deloitte Fast 500 Winners)

For additional insights check out the information about our reward-based super app, Mode Earn App, that also powers the reward engine behind our proprietary smartphone, Mode Earn Phone.

Our Team and Culture Drive Our Success

Our team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company's success.

You can read more about our team and how we work here.

The Role

We are seeking a strategic, analytical, and creatively relentless Senior Product Marketing Manager with free-to-play mobile gaming experience to supercharge engagement and monetization across the Mode Mobile ecosystem. Your core mission will be to apply the science of persuasion, behavioral psychology, and lifecycle management to convert users into loyal, revenue-driving champions. You will shape product narratives, craft compelling experiences, and develop campaigns that inspire action and create habit loops.

Who You Are and What You'll Do:

• Plan, lead, and execute cross-company marketing and growth strategies to increase monthly active users, engaged usage, and love for the Mode family of apps.
• Take end-to-end ownership of both strategy and execution in areas that present challenges but have great potential for incremental growth and revenue.
• Create dynamic in-product campaigns that surprise, delight, and engage users.
• Establish a unified messaging strategy that supports the core user journey, identifying opportunities to thoughtfully engage our users, minimize distractions, and deflect churn to drive business and user KPIs
• Apply deep understanding of consumer psychology and storytelling to influence user behavior and trigger conversion events.
• Collaborate closely with the Product Management team to develop marketing plans, messaging, and creative assets to support product updates and launches.
• Coordinate with design to create compelling visual content and establish a consistent, persuasive tone of voice in communications.
• Optimize communication touchpoints on an ongoing basis with a focus on testing.
• Report on the effectiveness of marketing efforts and help build the business dashboard with key indicators.
• Understand consumer needs and pain points to develop compelling value propositions and messaging.
• Serve as the key point person to manage messaging communication around in-market products.
• Identify various customer segments and product solutions to tailor marketing strategies.
• Understand the value proposition for each part of the platform and translate it into compelling messages for customers, prospects, and internal stakeholders.

What You Bring to the Team:

• Bachelor's degree in Marketing, Business, or a related field.

• Minimum of 7 years of product marketing experience, including at least 4 years in free-to-play mobile gaming or consumer apps with gamified experiences.

• Proven track record of developing and executing successful marketing campaigns that drive growth and revenue.

• Experience across all key communication channels, including e-mail, push and SMS.

• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.

• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

• Strong grasp of behavioral triggers, reward systems, and user segmentation to influence retention and monetization.

• Experience using user lifecycle marketing to improve DAU/MAU ratios, aRPU, and churn reduction.

• Ability to work collaboratively with cross-functional teams, including product management, engineering, design and sales.

• Familiarity with agile development methodologies and product lifecycle management.

• Hands-on experience with CleverTap engagement platform strongly preferred.

• Passion for technology and a deep understanding of consumer behavior and trends.

• Experience working in a fast-paced startup environment with a willingness to adapt and embrace change.

• Alignment with our core values:

• Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.

• Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done.

• Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.

• Curious: You focus on the 'why,' learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve.

• Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance.

• Optional but helpful – Bonus Points if you have:

• Comfortable operating with "live ops" mindset, focused on boosting engagement with seasonal events, exciting promotions, fun competitions, and more.

• Experience with game economy design or reward systems.

• Familiarity with tools like Braze, Mixpanel, or CleverTap for user journey optimization.

• Strong storytelling chops with a portfolio of successful, data-driven growth campaigns.

If you are a strategic and creative thinker with a passion for technology and a proven track record of success in product marketing, we encourage you to apply for this exciting opportunity.

We Believe In The Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first, global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members.
• Participation in the Company's equity (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic, passionate, and results-driven people.
• Celebrate team members' personal and work milestones.
• Remote social activities, including virtual coffee buddies.
• Bonus.ly - We use Bonus.ly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).

If we just described you and your perfect role, we'd love to talk with you. We have a lot to accomplish this year and look forward to making headway and creating success together!

_Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

_Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.