Marketing Growth Associate

About the Role

As Marketing Growth Strategist at MockReady, you'll lead our marketing initiatives for our AI-powered IELTS speaking practice platform. You'll develop and execute strategies to attract international students preparing for language exams, with a focus on content marketing, partnerships with educational institutions, and data-driven growth campaigns. Success in this role means driving user acquisition, improving conversion rates, and establishing MockReady as the premier solution for IELTS speaking preparation.

Budget: 20 - 30K INR / Month

Responsibilities

• Create and implement a comprehensive content marketing strategy targeting IELTS speaking preparation keywords
• Develop and manage partnerships with language schools, IELTS preparation centers, and universities with international student programs
• Design and optimize the user acquisition funnel to improve conversion from free to paid subscriptions
• Build email nurture campaigns and retention strategies to maximize user engagement and lifetime value
• Implement analytics tracking and develop reporting dashboards to measure marketing effectiveness
• Create compelling messaging that clearly communicates our AI-powered feedback value proposition
• Manage and optimize paid marketing campaigns across relevant channels for international student audiences
• Establish an affiliate program with education consultants and language tutors
• Test and refine landing pages and onboarding flows through systematic A/B testing
• Produce demonstration videos and success stories showcasing the platform's effectiveness

Qualifications

• 3+ years of experience in digital marketing, preferably in education technology or international markets
• Proven track record of developing content marketing strategies that drive organic traffic growth
• Experience building and managing educational partnerships or affiliate programs
• Strong analytical skills with the ability to use data to optimize marketing performance
• Excellent writing skills with the ability to create compelling copy for diverse international audiences
• Experience with SEO, SEM, email marketing, and social media campaigns
• Familiarity with marketing analytics tools (Google Analytics, Mixpanel, etc.)
• Understanding of conversion optimization and A/B testing methodologies
• Self-motivated with the ability to work autonomously in a fast-paced startup environment
• Knowledge of the international education market is a plus, particularly IELTS or English language testing

Why Join MockReady

• At MockReady, we're building technology that helps international students practice English speaking skills for their IELTS exams through AI-powered feedback. You'll be joining a fast-moving startup with the opportunity to make a significant impact on our growth. We value speed with purpose, user empathy, and data-informed creativity. If you're passionate about helping students achieve their global education goals and want to shape the marketing strategy of an innovative EdTech platform, we'd love to hear from you.