Performance Digital Marketing Expert

Who are we?

Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools like MobiOffice and MobiPDF, offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS.

Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. We are headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.

What are we looking for?

We are looking for a Performance Digital Marketing Expert who will work in our Mobile B2C team. You will help make our mobile applications even more successful.

Responsibilities:

• Contribute to ad campaign strategy across all proper channels (paid search, display, video, app install), aligned with our business objectives
• Develop and launch promotional campaigns for our mobile applications on Google Ads, Meta Ads, Apple Search Ads and other relevant channels worldwide, with a focus on the US and Europe
• Manage and optimize paid media budgets across assigned campaigns, working with senior team members to identify new growth opportunities
• Optimize app store listings and landing pages in collaboration with the creative team
• Support App Store Optimization (ASO) initiatives and conversion rate optimization (CRO) efforts.
• Maintain a strong technical connection with mobile measurement partners (e.g. AppsFlyer, Adjust, Branch) and analytics platforms, ensuring best performance
• Generate weekly and monthly reporting
• Monitor and manage budgets, KPIs, analytics, dashboards, and reports.
• Communicate campaign status regularly to the team and your manager

Requirements:

• 3+ years of experience in performance marketing, digital growth, or paid media (experience with mobile apps or consumer tech is a plus)
• Experience with App Store Optimization (ASO) and Conversion Rate Optimization (CRO)
• Strong knowledge of Google Ads and Google Analytics
• Comfortable with statistical analysis, spreadsheets, and reporting
• Fluent English
• Good time management and ability to prioritize effectively
• Strong attention to detail with high standards

Nice to have:

• Google Ads and Google Analytics certifications
• Experience with mobile measurement partners (e.g. AppsFlyer, Adjust, Branch)
• Experience with Google Ad scripts or the AdWords API
• Experience with Google Marketing Platform (DV360, SA360)
• Experience with Apple Search Ads
• Experience driving user acquisition, increasing subscriptions and improving ROAS, CAC and conversion rates across mobile and web channels.
• Experience using AI-powered marketing and analytics tools is considered an advantage.

What do we offer?

• Working on inspiring products in a team of supportive professionals
• Compelling salary and regular performance assessment with salary review
• Work at the Headquarters of a product company and have a say in the direction of its products
• A great office location - right next to a metro station, Paradise Center and the best park in Sofia
• Opportunity to work fully remote
• Opportunities for professional growth and freedom to make an impact
• Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc.

If you are interested, please send your CV in English, only short-listed candidates will be contacted.