Strategic Initiatives & Research Project Manager

ARE YOU PASSIONATE ABOUT MARKETING & RESEARCH?

DO YOU THINK MARKETING COULD BE BETTER?

DOES YOUR CURRENT ROLE LACK MISSION AND PURPOSE?

If you want a solid orientation to mission and even creating a legacy for the work that you do (why not, we spend a lot of time working), then let's talk

MMA Global is the only marketing trade association that brings together the entire ecosystem of marketers, martech, and media companies working collaboratively to architect the future of marketing. The MMA is committed to science and asking the tough questions; we believe that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven, and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering, and enabling marketers, the MMA shapes future success while also propelling business growth via 800-member companies globally (think GM, Visa, Google, SNAP, McDonald's, etc.) with MMA team in 15 countries worldwide.

Still here? Great.

We need a high-energy, organized project manager and problem solver to support our Industry Research Initiatives.

When you join the MMA team, you will…

• Engage in true visionary, innovative work with opportunities to create your legacy as you leverage and expand your skills and experiences.
• Work closely with and learn directly from the best marketing minds in the industry in a flat and collaborative culture. And build the most fantastic network to serve you the rest of your career.
• Be part of a diverse, disbursed, remote global team that appreciates and values flexibility.
• Bask in the glow of generous health and well-being benefits including unlimited PTO, Summer Fridays, 401K, 100% company paid employee benefits for you and dependents at 50% for health benefits (medical, dental, vision), and a ton of other great benefits and perks! We even have a Harvard trained organizational psychologist on retainer.

(Yep, it's pretty great, but it's all about doing great work that matters.)

At MMA Global, our goals are simple.

We want to lead the most extraordinary transformation that the world of marketing and business will experience in our generation.

As you can see, we're unabashedly bold, uber-confident, intelligently disruptive, and insanely relentless (you have to be to create change).

The question is: Are you?

Take a moment to review the details of the opportunity below and if you think you have what it takes to join us, we want to hear from you.

Strategic Initiatives & Research Project Manager

Overview:

As a key member of the Research and Initiative team, the Strategic Initiatives & Research Project Manager will provide project management support for all member engagement with MMA programs and industry research initiatives, from initial conversations through execution and promotion of case studies and results at MMA events, webinars, board meetings and member communications. Their role will be to own all scheduling, tracking and prep across the many engagement conversations, increasing efficiency and consistency in all follow up.

Key responsibilities include:

Project Support for Research & Think Tank Executives:

• Serve as the primary coordinator for Research and Think Tank programs, providing logistical and administrative support across multiple initiatives, including scheduling of all meetings, tracking progress, and mitigating risks.
• Ensuring consistent member communication on program engagements, and timely follow ups
• Assist in creation of process documentation for all key workflows, to improve service delivery

Member Program Engagement Coordination:

• Collaborate with the member team to support centralized tracking of member conversations and engagement with research and initiatives.
• Support the planning and execution of a content pipeline/case studies from R&I to MMA events and webinars.
• Maintain a central tracker for all research with solution provider members (from concept conversations through to execution and release)

Research Admin:

• Assist in the creation, organization and updates of data, reports, copy and Powerpoint presentations for both internal and external meetings.
• Support survey email sends by compiling lists, and tracking responses
• Create and maintain projects in Asana;
• Ensure milestones and events are shared to Activity Calendar
• Ensure latest case studies and collateral are shared in Collateral project
• Initiate monthly review process of all MAdopt emails to make sure the information and links are still up to date
• Maintain worklist, with deadlines, to help plan and prioritize workload
• Assist with schedule management
• Maintain timeline for all surveys (likely a roll up Asana calendar of individual survey projects)
• Act as a point of contact to triage all requests or questions
• Suggest ways to streamline and create efficiencies in R&I workflows
• Support the marketing of all program updates and outputs
• Assist in creation of PPT decks for presentations, webinars, board meetings and events
• Proactively manage a pipeline of potential candidates to speak on the research (esp for webinars and events)

Drive audience exposure at MMA events

• Support VP Operations in non-member audience development for MMA’s CMO & CEO Summit, CATS and CMO Academy, by creating lists, managing email campaigns and tracking responses.

Key Measures of Success:

• Creation of templates for recurring projects (ie surveys, program executions)
• Establish importance of regular review of key updates and progress, to have available for board or member meetings
• Improve reporting of member engagement with MMA programs (MAdopt) and support getting this data into CRM for more automated reporting
• Creation of a central R&I tracker to more easily identify priorities and timelines for all potential and in-flight projects for the head of research
• Maintenance of R&I Asana calendar to let full MMA team more easily see when key activity or outputs are planned for
• Establish more robust Asana project management, for more consistent and transparent workload management across all Think Tanks and Research
• Ensuring key metrics are met for Audience Development, ie attendance numbers, seniority, ecosystem balance

Key Stakeholders:

Internal

• VP Operations
• SVP Research
• Think Tank Program Directors
• Membership team

External

• SMEs and business partners on Research projects
• Key project contacts at member companies
• Event teams for MMA events

Ideal Candidate:

• A detail-oriented professional with a passion for improving business processes to deliver complex projects efficiently. The ideal candidate is a collaborative, goal-focused team player with exceptional organizational and communication skills who thrives in fast-paced environments.

Qualifications:

• Expertise in project management tools (e.g., Asana) and advanced proficiency in Excel.
• Proven ability to create straightforward workflows to manage complex projects
• Demonstrated experience in data integrity management and sales operations support.
• Familiarity with the marketing industry, and MMA key audience dynamics

Please complete the attached assessment as part of your application process. https://apply.select.wonderlic.com/8SCW4R/MMA-Global