Perfomance Marketing (Ad Manager)

About Miraky Cloud Media

Miraky Cloud Media Pvt. Ltd. is a full-service digital marketing agency helping brands grow through performance-driven marketing, branding, content creation, and digital transformation. We work with clients across healthcare, education, IT, manufacturing, hospitality, and e-commerce, delivering measurable business outcomes through strategic digital campaigns.

Job Overview

We are looking for a Performance Marketing Executive (Ad Manager) who is passionate about digital advertising and data-driven marketing. The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid campaigns across multiple digital platforms to generate quality leads, increase brand awareness, and maximize ROI.

If you're someone who enjoys experimenting with campaigns, analyzing performance metrics, and driving measurable results, we'd love to have you on our team.

Key Responsiblities:

_Campaign Planning & Execution:
_

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.
• Develop campaign strategies aligned with client objectives.
• Set up Lead Generation, Traffic, Sales, Awareness, and Remarketing campaigns.
• Create audience segments, lookalike audiences, and retargeting strategies.

Performance Optimization:

• Monitor campaign performance daily.
• Optimize campaigns based on KPIs such as CPL, CPA, CTR, ROAS, CPC, and Conversion Rate.
• Conduct A/B testing for creatives, audiences, and ad copies.
• Manage campaign budgets efficiently.

Analytics & Reporting:

• Track campaign performance using Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, and other analytics tools.
• Generate weekly and monthly performance reports.
• Provide actionable insights and recommendations for campaign improvements.

Strategy & Research:

• Research industry trends, competitors, and audience behavior.
• Recommend new growth opportunities and advertising strategies.
• Stay updated with changes in Meta, Google, and LinkedIn advertising platforms.

Collaboration:

• Coordinate with Graphic Designers and Video Editors to develop high-performing creatives.
• Work closely with the Content Team for compelling ad copies.
• Collaborate with the SEO and Social Media teams for integrated marketing campaigns.

Required Skills:

• Strong understanding of Meta Ads Manager
• Google Ads (Search, Display, Performance Max, YouTube)
• LinkedIn Ads
• Google Analytics (GA4)
• Google Tag Manager (Basic understanding preferred)
• Meta Pixel & Conversion API
• Conversion Tracking
• Lead Generation Campaigns
• Remarketing & Funnel Strategies
• Campaign Budget Optimization (CBO)
• Excel / Google Sheets
• Performance Reporting

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 2–4 years of experience in Performance Marketing or Digital Advertising.
• Google Ads and Meta Blueprint Certifications are an added advantage.

Preferred Skills:

• Experience with e-commerce campaigns.
• Understanding of Shopify, WooCommerce, or WordPress.
• Knowledge of landing page optimization.
• Familiarity with CRM integrations.
• Basic understanding of SEO and email marketing.
• Experience with automation tools is a plus.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR)
• Customer Acquisition Cost (CAC)
• Lead Quality
• Budget Efficiency
• Campaign Scaling Performance
• Monthly Revenue Contribution

What we're looking for:

• Analytical mindset with strong problem-solving skills.
• Creative thinker with a data-driven approach.
• Excellent communication and presentation skills.
• Ability to manage multiple client accounts simultaneously.
• Attention to detail and ownership of campaign performance.
• Passion for learning new advertising trends and platforms.

Why Join Us

• Work with clients across multiple industries.
• Opportunity to manage high-impact digital campaigns.
• Collaborative and creative work environment.
• Continuous learning and professional development.
• Performance-driven growth opportunities.
• Exposure to the latest marketing tools and technologies.