Product Marketing Manager

About Mira

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 200,000 customers. In 2023, they were recognized by Inc. 5000 as America's fastest-growing femtech company. We started our company to help women and individuals reach their parenthood dreams and make their fertility journey smoother.

Mira’s most important breakthrough was inventing the market's only FDA-compliant at-home fertility monitor with quantitative technology. Since the beginning, they have been on a mission to develop data-driven hormonal health solutions to help women make confident health decisions during every stage of their lives—from the menstrual stage to menopause. Mira offers solutions to test, boost, and navigate fertility—starting from comprehensive hormone testing and supplements to fertility coaching and online courses.

We are committed to helping our customers achieve the highest possible success rates and outcomes; that is why our focus is on personalized care, the use of the most cutting-edge technology, and science-backed data.

About The Position

We are looking for Product Marketing Manager to develop and execute marketing strategies for ecosystem products. The ideal candidate is experienced in shaping product positioning, implementing go-to-market strategies, and leveraging customer insights to drive product growth.

If want to challenge yourself at a high-growth startup and make a difference for women's health please join us!

Responsibilities

• Project Management: Manage product marketing timelines, coordinate cross-functional projects, and ensure that deadlines are met and all deliverables are completed as planned
• Market & Competitive Analysis: Conduct ongoing research to track competitor activities and market trends, leveraging insights to inform product positioning and marketing strategies.
• Customer Needs Research: Conduct research to identify customer needs and preferences through surveys, interviews, and data analysis, ensuring products and strategies align with customer expectations.
• Value Proposition and Positioning Development: Define and articulate the unique value of the product, ensuring clear and compelling messaging that resonates with the target audience.
• Strategy Development & Improvement: Continuously evaluate and refine product marketing strategies, ensuring they are data-driven, responsive to customer feedback, and aligned with market trends to maintain competitiveness.
• Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to ensure cohesive strategies and successful product outcomes
• Data Analytics: Conduct comprehensive data analysis and research to extract actionable insights, guiding strategic decisions and enhancing business performance.
• CRO and A/B Testing: Lead initiatives to enhance conversion rates by designing and executing A/B tests, analyzing results, and implementing data-driven strategies to optimize user experience and maximize product adoption. [bonus]

Requirements

• Bachelor degree in Marketing, Business Administration, or a related field
• 3+ years of experience in product marketing, product management, brand marketing, ecom or a related role within D2C and/or healthcare industries.
• Communication Skills: Exceptional written and verbal communication abilities to craft compelling messaging and collaborate effectively with internal and external stakeholders.
• Analytical Skills: Proficiency in data analysis to inform strategic decisions and measure campaign effectiveness.
• Project Management: Experience in managing cross-functional projects, coordinating teams, and ensuring timely execution of marketing projects.
• Problem-Solving: Strong analytical and critical thinking skills to identify challenges and develop effective solutions.
• Go-to-Market strategy execution: Proven ability to develop and execute go-to-market strategies, including product positioning, launch planning, and competitive analysis to drive adoption and revenue growth.

Details

The role is a remote position, with a 40-hour workweek, flexible working hours and occasional overlap with the US team.

What We Offer

• You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families
• We have a fast paced and collaborative work environment where we encourage open communication, ownership and independence
• In addition to competitive salary we offer performance-based bonus system based on OKR
• We provide professional development opportunities - training courses, workshops and seminars

Recruiting process

Step 1 ‘Screening call with HR’ - Step 2 ‘Assessment task’ - Step 3 ‘Interview with Product Marketing Manager’ - Step 4‘Final interview with Head of Brand and Communication’