[Urgent_Thailand] Senior Marketing Executive

HOW TO APPLY?

• Apply via this LinkedIn job post.
• Note: Our HR team will contact you directly via email. Please check your email inbox regularly to ensure you don’t miss any updates from us.
• Application results are announced every Wednesday.

JOB DESCRIPTION

Department: International Marketing & Operations

Level: Senior Executive / Specialist

Report to: SEA Region Manager

I. About the Game

Mini World Royale is a free-to-play online FPS game developed by Mini World. The game combines battle royale mechanics with the sandbox, cute, and cartoony style of the Mini World universe. Players can enjoy a diverse range of gameplay modes, including classic bomb mode, zombie defense, and various PvP events.

Following our success in domestic China, we are currently expanding into international markets, including Thailand.

II. Responsibilities

1. Market Research & Target Audience Analysis

• Research to define target audience personas and behavior.
• In charge of conducting marketing campaign in Thailand market.

2. Content Strategy & Production

• Plan and produce engaging content across platforms (Facebook, Instagram, TikTok, YouTube), including: Game news, patch updates; Tutorials; Player stories and community highlights; Mini-events, memes, and local festival adaptations.
• Collaborate with creative and translation teams to ensure localization and relevance.
• Produce content in various formats, including short videos, reels, images, and livestreams.

3. Social Media Channel Management & Reporting

• Schedule and publish daily posts.
• Monitor user engagement and moderate comments.
• Analyze and report on follower growth, engagement, and reach using Meta Business Suite and other tools.
• Optimize posting schedules and content based on performance data.

4. Community Engagement & Event Operations

• Organize online events, community contests, and minigames to boost interaction.
• Coordinate with KOLs/KOCs for content amplification and local reach.
• Handle negative feedback through real-time monitoring, comment filtering, and responsive communication.
• Collect community feedback through Q&A boxes, inbox analysis, and surveys.
• Share insights with the product team.

III. Qualifications

• Age: From 23 to 30 years old.
• At least 1 year of experience in Marketing or Digital Marketing. Experience in the gaming industry is a strong plus.
• Must be Thai and fluent in English.
• Has a passion for games, especially FPS genres. Strong knowledge of Thailand gaming culture and content trends.
• Ability to create or coordinate the production of short-form video content.
• Experience working with cross-functional and remote teams.
• Proficient in English communication and writing skills.
• Familiarity with: Meta Business Suite, Google Analytics, TikTok Analytics, etc.