Director, Consumer & Patient Marketing

Mineralys Therapeutics is a publicly traded, clinical-stage biotechnology company focused on developing medicines to target diseases driven by abnormally elevated aldosterone. Our initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor that we are developing for cardiorenal conditions affected by abnormally elevated aldosterone, including hypertension and chronic kidney disease.

Mineralys is a fully remote company.

For more information, please visit https://mineralystx.com. Follow Mineralys on LinkedIn.

Reporting to the VP of Marketing, the Director, Consumer and Patient Marketing will be responsible for defining and implementing consumer and patient brand strategy to drive brand awareness and shape a positive patient experience. This position will play a critical role in the launch success through creative and impactful DTC/DTP initiatives. This role is perfect for someone who thrives in an entrepreneurial setting and is excited to shape a brand from day one.

Principal Responsibilities

• Define the consumer and patient brand strategy, including patient journey, positioning, segmentation, and messaging
• Partner with market research to identify actionable patient insights to drive innovation and ideation in DTC and DTP strategies.
• Lead creative and digital agencies to develop out of the box, high-impact, multichannel consumer and patient campaigns.
• Oversee the development of unbranded and branded patient education materials, support programs, and engagement tools.
• Collaborate with Market Access to design innovative patient support programs to support patient onboarding, adherence, and retention.
• Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging
• Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.

Skills And Attributes

• Flexibility to adapt to a fast-changing, ambiguous environment in an organization without fully established procedures

Velocity – Drive Speed with Purpose

• Foresight & Acceleration
• Execution Under Tight Timelines
• Clear Decision-Making in Ambiguity

Data-Driven Decision Making – Ground Strategy in Evidence

• Subject Matter Intelligence & Precedent-Based Reasoning
• Data Interpretation
• Metrics-Oriented

Agile Mindset – Embrace Iteration and Change

• Adaptability to Shifting Development Plans
• Iterative Planning & Engagement

Frictionless Execution – Simplify the Path to Results

• Operational Clarity & Precision
• Lean, Cross-Functional Collaboration
• Strategic Communication

Autonomy – Lead with Ownership and Accountability

• Self-Directed and Proactive
• Trusted Decision Maker
• Leads from the Front

Execution that Delivers Value

• Define success up front
• Follow through with discipline
• Deliver results that move the business

Travel

This position requires up to 20 % travel. Frequently travel is outside the local area and overnight. Some of the travel may be international.

Education And Experience

• MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience with at least 5 years building and executing marketing strategies
• DTC and launch experience is strongly preferred
• Cardiovascular experience is preferred.
• Demonstrated ability to develop and execute consumer/patient brand strategy and bring new thinking to promotional campaigns
• Strong project management skills, with the ability to manage multiple priorities and stakeholders.
• Experience leading cross-functional teams and agency partners.
• A self-starter mindset with high personal accountability, resourcefulness, and a collaborative spirit.
• Excellent communication and presentation skills.

These positions are eligible for standard Company benefits including medical, dental, vision, time off and 401K, as well as participating in Mineralys incentive plans are contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based on geographic location, work experience, education, and/or skill level.

US Salary Range: $175,000 - $195,000