Direct Mail Marketing Senior Manager-Remote

At Intoxalock, a member of the Mindr family of brands, we are dedicated to being a force for good. That's why we provide substance use safety, detection and monitoring products and services that help people live responsibly and keep communities safe.

Always aware. Always Guiding. Never Restricting or judging.

Mindr and our family of brands have helped millions of individuals to live and drive responsibly. Intoxalock, a subsidiary of Mindr, is the country’s largest ignition interlock provider (IIDs) in the United States and the only company working to assist individuals in successfully navigating the often-daunting DUI process. For more than 30 years, Intoxalock has helped millions of people get back on the road safely after a DUI, prevent impaired driving, and save lives.

We are proud to have pioneered alcohol-specific fuel cell technology that sets the industry standard. We provide products and services to consumers and program monitoring authorities to effectively deter impaired driving and support individuals as they navigate the license restoration process. We assist customers who are required to install an IID to regain their driving privileges after a DUI incident. We are headquartered in Iowa, operate in 48 US states, and have over 5,000 installation locations across the country, allowing us a strategic advantage in the marketplace, where our customers can find a convenient location within minutes from where they live or work.

We hire people who we expect will produce exceptional results, inspire positive changes within the company and deliver amazing service to our clients, which includes consumers, attorneys, state associations and more. We are a workplace you can be proud of. We’ve been named a Top Workplace for several years running and again in 2024 for national employers. Our products stopped an average of 26,000 intoxicated start-ups each month and 29 million in the last decade.

We are hiring a Senior Manager of Direct Mail-Remote.

The Senior Manager of Direct Mail will lead the strategy, execution and optimization of direct response marketing efforts, with a focus on scaling the direct mail channel. The role blends strategic thinking with hands-on execution while analyzing data, and cross-functional collaboration to drive incremental customer acquisition.

You’ll bring deep expertise in direct mail best practices—from audience segmentation and creative testing to format and cadence optimization—along with a strong analytical mindset and a passion for continuous improvement. This role will also manage external vendor relationships and oversee campaign production and performance.

Duties And Responsibilities

• Research, develop and execute direct mail strategy to grow new customer contacts for all direct response programs and support customer acquisition and engagement, ensuring alignment with broader marketing and business goals.
• Leverage data and insights to inform segmentation strategies, creative development, format testing, landing page updates and frequency/cadence planning to drive channel effectiveness.
• Partner with Analytics team to analyze historical and real-time campaign performance, use data to identify opportunities, identify and analyze trends, refine targeting, and scale the channel effectively. Assist to create forecast models to predict spending, drops, conversions and potential areas of growth.
• Manage relationships with direct mail vendors, data providers, and print partners to ensure accurate execution, quality output, and cost-efficiency.
• Oversee creative development and approvals, collaborating with internal teams and external partners to ensure messaging consistency and brand alignment.
• Maintain campaign calendars, budgets, and reporting dashboards to ensure visibility, accuracy, and alignment across teams.
• Lead A/B and multivariate testing initiatives, translating findings into actionable insights and recommendations.

Job Requirements

• 5+ years of experience in direct response or performance marketing, ideally in a data-rich, results-driven environment.
• Proven ability to analyze campaign performance metrics and optimize ROI.
• Strong knowledge of audience segmentation, list management, and data hygiene practices.
• Able to research and identify lead sources to amplify the channel.
• A strategic thinker with a test-and-learn mindset and meticulous attention to detail. Hands-on experience with campaign testing, including A/B and multivariate methodologies.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication skills and the ability to collaborate cross-functionally.

Why work for us?

Check out this list of a few of the many good reasons why we are a Top Workplace:

• Salary range is $112,400-$145,000 depending on experience + potential 10% annual bonus incentive + 401(k) + benefits.
• We are the nation’s largest interlock provider, and our Mission is to help people live and drive responsibly.
• Mindr won the 2023 Top Workplace Award locally and nationally–and 2024 Best Place for Working Parents Award.
• Growth Oriented- 7 years of over 10%+ growth annually. Doubled in employee size over the past 2-3 years.
• A comprehensive and highly competitive benefits package, including:
• Health Insurance, Dental Insurance and Vision Insurance
• 401(k)
• Paid Holidays
• Paid Time Off
• Ongoing Professional Training online via Litmos
• And more

Equal Opportunity Employer

It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants based on individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.