Marketing Automation Specialist

Client : Non-Profit/Insurance

Title : Marketing Technology Analyst/Marketing Automation Specialist/Martech Specialist

Location : Remote (United States)

Duration : 12 Months

Job Description:

Client is looking for a Marketing Technology Analyst to support our digital strategy and marketing operations, including email marketing and related technical implementations. This role will involve collaborating with internal teams and agency partners to manage, secure, and ensure compliance of our marketing technology (martech) stack and other digital tools. This role will facilitate the effective use of these tools across all digital initiatives supporting our broader digital program.

Core Responsibilities:

• Digital Project Management
• Execute marketing technology implementation projects per approved requirements, timelines, and success metrics
• Create and maintain SOPs and project documentation, including technical specifications, status reports, and implementation guides
• Monitor project KPIs and provide regular updates to stakeholders on progress, risks, and mitigation strategies
• Coordinate with vendors, agencies, and internal teams to ensure on-time, within-budget delivery of technical marketing projects
• Platform Management
• Technical Implementation
• Analytics & Reporting
• Security & Data Management

What You Bring:

• 4+ years of hands-on experience in marketing technology roles - preferred
• Deep expertise in Salesforce Marketing Cloud (SFMC)
• Proficient in managing and updating content within Content Management Systems (CMS) such as WordPress and Adobe Experience Manager
• Experience with web analytics platforms, including Google Analytics 4 (GA4) and Adobe Analytics
• Proficiency in SQL (Structured Query Language) and experience with database query languages

Preferred Qualifications

• Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator)
• Experience with other marketing automation platforms (e.g., Marketo, Pardot)

Technical Skills

• Marketing Automation Platforms
• Web Content Management
• Analytics
• Web Development
• Security & Compliance:
• Project Management Tools

Other:

• DNS Management (e.g., GoDaddy, Cloudflare) - Solid Understanding
• SSL Certificate Installation and Renewal - Solid Understanding

Schedule:

• Contractor can be fully remote, anywhere in the USA
• Must be available during core hours of 11am - 4pm EST

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.