Job Description:
Job Title: Marketing Advisor
Term: 05 months (Possible extension)
Location: Fully Remote. This job is 100% remote
Schedule M-F 8am-5pm EST
Training in first couple of weeks
Candidate must have prior experience with Medicare.
This dynamic role is central to the success of Healthcare’s campaigns using your knowledge of marketing, our customer data, and campaign management systems to strategize, create, target, and launch communications to our customers.
Requirements:
Minimum 5-7 years of customer direct marketing experience with an emphasis on campaign development and management experience. Healthcare experience is a plus, but not required.
We value people with some SQL experience, familiarity with different data platforms and data structures as they enable use of our CDP platform to design and implement campaigns that meet the business need.
A fundamental understanding of working with HTML, including working with various email send providers (ESPs); familiarity with HTML best practices for optimal delivery and customer interaction, and experience with developing campaigns with dynamic content tailored to specific subsets of customers.
Experience with an assortment of direct marketing platforms are a plus (such as RedPoint, Teradata, SalesForce, etc).
You can recall your past marketing experience and convey ways that the Customer Lifecycle Marketing COE can more effectively measure our campaigns to drive reductions in cost, increase revenue, and drive customers to take the desired actions of the communications we send.
Non-Negotiable skills:
Direct Marketing Experience
communicate effectively
manage time and multiple projects appropriately.
Education:
• Bachelor’s Degree required, with a preferred focus of Marketing, Business or Computer Science
• 5+ years of customer campaign implementation experience. Healthcare experience a plus.
• Direct marketing experience greatly preferred.