Director, Growth Marketing

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

The Role

Marketing is the tip of the spear for Mindbody’s growth across North America, EMEA, and Asia. Mindbody is outpacing the market in terms of subscriber acquisition, but much more is possible. As Director of Growth, you’ll lead the strategy and execution of our performance marketing efforts across key global markets. This is a high-impact role focused on expanding our inbound funnel and evolving how we engage with prospective customers across channels.

Reporting to the VP of Marketing and leading a team of channel operators, you'll work cross-functionally with Sales, Finance, and Product to bring bold, data-driven ideas to the table - and turn them into real business impact. If you're passionate about testing, optimizing, and telling compelling stories through data, we encourage you to apply!

Responsibilities

• Drive growth of Sales Qualified Leads for Mindbody’s small business and mid-market segments to achieve our annual operating plan
• Manage paid media budget and make key contributions to our annual forecast
• Expand and evolve the company’s Inbound Marketing strategy, comprising messaging, paid media, and our web experience.
• Partner with Creative, Content, Lifecycle, and Martech teams to create seamless customer journeys
• Represent growth marketing in conversations with senior stakeholders across the business including Mindbody’s CRO, CMO, and Sales VPs.
• Monitor full-funnel health, analyze trends, and pivot strategies to stay ahead of the curve
• Coach and mentor a team of high-performing channel and web marketers, cultivating a culture of experimentation and accountability

Qualifications

• 10+ years in growth, performance, or demand gen marketing, with at least 4 years leading teams in B2B SaaS environments
• Strategic thinker with strong analytical chops and a bias for action
• Fluent across media channels, targeting strategies, and analytics platforms
• Proven ability to drive cross-functional alignment and results in fast-paced environments
• Strong communicator who can translate complexity into clarity for a variety of stakeholders
• Deep experience managing large-scale budgets and making data-backed investment decisions
• Passion for learning, improving, and owning outcomes
• A hands-on leader who thrives in collaborative, iterative environments

Pay transparency

It is Mindbody’s intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Mindbody’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $185,000 - $230,000 The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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