Marketing Manager

Reports To: Chief Operating Officer

FLSA Status: Full-time, Exempt

Location: Remote with occasional travel

Position Overview

The Marketing Manager is MCEC's bridge between mission and message — making sure our brand shows up strong, our stories land right, and our marketing partners deliver what we need, when we need it.

This role coordinates with external marketing firms to execute brand strategy, social media, website projects, SEO, and campaigns — while keeping everything aligned internally. You'll work closely with the COO and organizational leadership to translate organizational priorities into clear marketing direction, manage vendor relationships and deliverables, and make sure every campaign supports our goal of serving military-connected children and families.

_This isn't about doing all the marketing yourself — it's about being the strategic coordinator who keeps multiple partners moving in the same direction, ensures quality and timeline adherence, and builds the internal systems that make marketing sustainable and scalable.
_

Essential Duties & Responsibilities

Agency & Vendor Coordination

• Serve as primary liaison with external marketing firms, managing contracts, timelines, deliverables, and budget compliance
• Translate organizational priorities into clear creative briefs and strategic direction for partners
• Review and approve deliverables from agencies, ensuring brand consistency and strategic alignment
• Coordinate between multiple vendors (marketing agency, branding firm, web developers) to ensure cohesive execution

Strategic Marketing Oversight

• Collaborate with COO and organizational leadership to develop marketing strategy aligned with organizational goals and fundraising priorities
• Coordinate marketing initiatives across programs, ensuring consistent messaging for Student 2 Student, parent programs, and professional development offerings
• Lead internal marketing planning and calendar coordination across departments
• Track performance metrics and provide insights to leadership on what's working and what needs adjustment

Brand & Content Management

• Maintain brand consistency across all channels and touchpoints
• Coordinate content development for programs, ensuring marketing accurately represents offerings and impact
• Oversee website updates and digital properties in partnership with external developers
• Support program teams with marketing guidance and materials that strengthen both outreach and fundraising

Data & Performance Analysis

• Monitor campaign performance using analytics platforms and dashboards
• Provide regular reporting to COO and leadership with actionable recommendations
• Use data to inform budget decisions and optimize marketing spend
• Support revenue diversification goals through marketing analytics that demonstrate reach and engagement

Qualifications

Required

• Bachelor's degree in marketing, communications, or related field
• 5+ years of marketing experience with proven vendor/agency management skills
• Strong project management abilities with experience coordinating multiple stakeholders and timelines
• Analytical mindset with experience using marketing analytics and performance measurement tools
• Excellent communication skills and ability to translate between creative partners and organizational leadership
• Experience managing budgets and multi-channel marketing initiatives

Preferred

• Nonprofit marketing experience with understanding of mission-driven communication
• Background in education, military family support, or youth development sectors
• Experience coordinating with external agencies or consulting firms
• _Familiarity with marketing technology platforms (CRM, email marketing, social media management tools)
  _

Why Join Us

At MCEC, marketing isn't just about brand awareness — it's about making sure military families know where to find support, funders understand our impact, and partners see the value of joining our mission.

As Marketing Manager, you'll:

✨ Be the strategic quarterback coordinating best-in-class marketing partners

✨ Work directly with the COO and leadership team to shape organizational storytelling and brand direction

✨ Build systems and processes that make marketing sustainable as we grow

✨ See your coordination work directly translate into families finding programs, donors making gifts, and partners engaging with our mission

If you're a strategic thinker who loves coordinating complex projects, managing vendor relationships, and making sure all the pieces come together seamlessly — this is the role for you.