Senior Product Marketing Manager- Consumer Tech Products

Consumer Product Marketing Lead, Reels & Marketing Channels

Location: Remote Nationally

Duration: 6 Months

Project Overview

Our Marketing team drives preference and everyday usage for our products through full-channel marketing to drive cultural relevance and accelerate business results. We are seeking an experienced Program Manager to bridge the gap between our marketing channel portfolio (in-app and off) and our marketing and product teams. This Program Manager will be a key operational partner and the main liaison between Channel Foundations, Marketing, and Product teams, leading our GTM and editorial calendars, and integrated campaign rollouts.

The ideal candidate has demonstrated ability to lead an effective cross-functional process for managing marketing calendars and campaigns, and the right mix of brand and product knowledge to lead execution end-to-end. Excellent communication skills and comfort with ambiguity are a must. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.

Responsibilities

• Builds and maintains our Marketing’s editorial and GTM calendars across Product Marketing, Brand, Social, Comms, Creator Marketing, and Product teams.
• Oversees the end-to-end execution of 360 campaigns to ensure stakeholders are on track with commitments, and helps identify areas for improvements that scale the team and reduce campaign time-to-launch.
• Owns and optimizes the Channel Foundation team’s processes, workflows, and guidelines for leveraging owned channels and shared/paid channels with marketing stakeholders, as well as creative development in partnership with Brand Ops, Legal, and Policy stakeholders.
• Manages the day-to-day relationships with our various internal and external stakeholders, proactively driving alignment on priorities, key dates, action items, and ensuring projects remain on-time and on strategy.
• Leads execution and documentation of all elements of each campaign from start to finish, including work-back plans, technical requirements, reporting, and internal comms with all stakeholders.
• Plans and hosts creative workshops with internal XFN and agency partners to define creative approach for Drive Windows and/or bespoke campaigns as-needed.

Qualifications

• 10+ years of experience as a program manager, or related discipline, for consumer technology.
• Detail-oriented and experienced at pushing forward multiple projects with detailed requirements at once.
• Experience leading project plans across multiple functions – marketing, brand, design, product, and engineering.
• Experience building, identifying, and/or maintaining measurement systems with data scientists.
• Impact-oriented and experienced with data, A/B testing, as well as reporting on results.
• Excellent verbal and written communication skills with the ability to communicate business results and recommendations clearly and effectively to all levels within the organization.
• Ability to collaborate cross-functionally, experience working with both technical and non-technical stakeholders.

Compensation:

The estimated pay range for this position is USD $75.00/Hr - USD $85.00/Hr.

Exact compensation and offers of employment are dependent on circumstances of each case and will be determined based on job-related knowledge, skills, experience, licenses or certifications, and location.

Benefits:

We offer comprehensive benefit options which vary depending on role, location, and employment type. The Talent Acquisition Partner can share more details about compensation or benefits for the specific role during the hiring process.