Marketing Strategist, HubSpot

About Miles

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.

Job Summary

We are seeking a highly skilled Marketing Strategist with extensive experience in HubSpot CRM and its marketing automation capabilities. In this role, you will be responsible for crafting and executing strategies that empower hotels and resorts to streamline and automate their marketing efforts. This position is ideal for a strategic thinker with a deep understanding of marketing technologies and a passion for driving impactful results in the hospitality industry.

Who We’re Looking For

• Thrive in a fast-paced environment (virtually + in person).
• Collaborates with cross functional teams.
• Detail-oriented and strong research skills.
• Open-minded and passionate about creating holistic brand experiences.
• Experience managing a wide array of projects and clients simultaneously.
• Ability to review and distill multiple sources of information to support strategy and provide direction.
• Analytical and problem -solving mindset.

Responsibilities

• Develop and implement data-driven marketing strategies using HubSpot CRM to enhance customer engagement and drive revenue for hotels and resorts.
• Design and oversee automated marketing workflows, campaigns, and segmentation strategies utilizing HubSpot's features to personalize guest experiences.
• Collaborate with cross-functional teams, including content design, email, and account services to ensure seamless integration and alignment of marketing initiatives.
• Analyze campaign performance metrics and provide actionable insights to optimize strategies and achieve key performance indicators (KPIs).
• Lead the customization and configuration of HubSpot's tools including Workflows, Email Marketing, and Reporting Dashboards, to meet business goals.
• Stay ahead of industry trends and emerging technologies to identify opportunities for innovation in marketing automation.
• Train and support internal teams on HubSpot best practices and marketing automation tools.
• Manage timelines, and resources to ensure the successful execution of marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree is a plus.
• Proven experience (5+ years) in marketing strategy development, with at least 3 years of hands-on experience using HubSpot CRM.
• In-depth knowledge of HubSpot marketing Hub features, including Workflows, Email Marketing, and Reporting functionalities.
• Demonstrated success in developing and executing marketing strategies for the hospitality industry is highly preferred.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent project management and organizational skills, with a track record of managing multiple projects simultaneously.
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels.
• HubSpot certifications (e.g., HubSpot Marketing Software, Inbound Marketing) are a strong advantage.

LOCATION: Remote - USA

COMPENSATION: $75,000 - $90,000 DOE

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities

Our Commitment To Diversity, Equity And Inclusion

At Miles Partnership, we are driven by our commitment to actively advance diversity, equity and inclusion to evolve equitable and inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all. Learn more here .