Senior Manager of Digital Marketing

About Midwest Vision Partners

Midwest Vision Partners (MVP) is a private equity-backed, high-growth ophthalmology platform committed to delivering world-class patient care and expanding access to quality vision services across the Midwest. We're building a collaborative, mission-driven team of experts passionate about innovation in healthcare delivery.

About the Role

We are seeking a strategic, data-driven Digital Marketing Manager to lead and optimize multi-channel digital campaigns that accelerate patient acquisition, drive New Patient Visits (NPVs), and support scalable growth across our network of ophthalmology and optometry practices.

In this high-impact role, you'll work across paid media, local SEO, website optimization, marketing automation, and reputation management. You'll play a key role in building infrastructure, tracking campaign effectiveness, and aligning with operations and clinical leadership to ensure measurable business outcomes.

This is an excellent opportunity for a healthcare marketing professional who thrives in a fast-paced, high-growth environment and understands the importance of execution, scalability, and cross-functional alignment.

Key Responsibilities

• Digital Advertising: Plan and execute campaigns across Google Ads, Meta, programmatic display, and local platforms to drive patient acquisition and NPV growth.
• Campaign Optimization: Manage targeting, creative testing, CPA and ROAS performance; ensure campaigns stay within budget while achieving conversion goals.
• Creative Collaboration: Work with internal teams or agencies on ad creative and landing pages aligned with service lines and geographic priorities.
• Local SEO & Listings: Oversee optimization of Google Business Profiles, directory listings (e.g., Yext), and local keyword strategy to improve organic visibility.
• Reputation Management: Implement workflows for review generation, monitoring, and responses in partnership with operations and clinical teams.
• Web Presence: Maintain and optimize landing pages across practice websites (e.g., cataract, LASIK, retina, dry eye) with a focus on conversion.
• CRO & Testing: Lead A/B tests and CRO experiments to increase lead-to-patient conversion and streamline scheduling experiences.
• Marketing Infrastructure: Manage tracking and attribution systems (Google Analytics, CallRail, marketing automation, CRM/EMR).
• Performance Reporting: Build dashboards and deliver reporting on funnel metrics, campaign ROI, fill rates, and impact on practice performance.
• Email & SMS Campaigns: Design and deploy HIPAA-compliant campaigns to drive retention, reactivation, and upsell of premium services.
• Cross-Functional Collaboration: Align with operations, call center, integration, and clinical teams to ensure programs match business priorities and capacity.
• Patient Communication: Identify opportunities for patient education and post-visit engagement to improve Lifetime Value (LTV) and satisfaction.
• Social Media Support: Maintain working knowledge of organic social media; assist in execution when needed.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 5-8 years of experience in digital marketing, ideally in healthcare, multi-location services, or a PE-backed platform business
• Deep expertise in Google Ads, Meta Business Manager, local SEO, and conversion optimization
• Proven track record of generating measurable growth in lead volume, patient acquisition, and revenue across multiple markets
• Proficiency in Google Analytics, call tracking (e.g., CallRail), and marketing automation platforms like HubSpot
• Strong understanding of HIPAA-compliant marketing and patient data privacy
• Excellent organizational, project management, and communication skills
• Ability to work cross-functionally in a fast-paced, matrixed environment

Preferred Qualifications

• Experience in ophthalmology, optometry, or a related medical specialty
• Familiarity with EMR/CRM systems (e.g., Nextech, Allscripts)
• Understanding of healthcare call center workflows and scheduling processes
• Basic knowledge of CMS/web tools (e.g., WordPress, Webflow, Unbounce)

What We Offer

• Competitive compensation with performance-based bonus potential
• Comprehensive benefits package: medical, dental, vision, life & disability insurance
• 401(k) retirement plan with company match
• Generous PTO and paid holidays
• Flexible hybrid/remote work environment
• Mission-driven team culture focused on People, Passion, Purpose, and Progress

Midwest Vision Partners was founded in 2019 to build a premier eye care platform in partnership with Alpine Investors, a San Francisco-based private equity firm. Alpine is a strong supporter of MVP, given their PeopleFirst™ philosophy, unparalleled track record, significant financial resources, and a commitment to building a platform that includes physician leadership at the highest levels.

Headquartered in Chicago, our mission is to provide world-class support to ophthalmologists and optometrists, enabling them to focus on improving patients' vision to help people live their best lives. Today, MVP's network consists of 16 practices, 125 physicians, and roughly 1500 employees providing medical and surgical eyecare services at over 60 locations throughout the Midwest.