Marketing Executive

Job Description

We are looking for an enthusiastic, creative and highly organised individual who is experienced in delivering first-class product marketing and communications. This is an exciting opportunity to join one of the UK’s leading renewable energy distributors at a time of significant growth across the solar and heat pump industries.

Ideal candidates will meet the following requirements:

• Degree qualified or relevant experience in a B2B marketing communications role
• Proven experience in creative product marketing and promotions
• Experience editing HTML within website and email marketing applications
• Good understanding of customer segmentation and product positioning
• Excellent written and verbal communication skills with the ability to create compelling content
• Ability to collaborate with cross-functional teams and manage multiple projects simultaneously
• Familiarity with modern marketing tools and campaign analytics
• Strong IT knowledge (Google Workspace), with experience using Adobe Creative Cloud, Canva and HubSpot
• Experience using social media platforms for both paid and organic marketing campaigns
• Strong copywriting ability with a flair for engaging, technically accurate communications
• Well organised with excellent attention to detail and the ability to multitask effectively
• An interest in renewable energy and the latest advancements in the sector

Desirable Experience;

• Experience supporting the planning, design and delivery of trade shows, exhibitions or live industry events
• Familiarity with exhibition stand design, event branding, promotional graphics and coordinating marketing collateral for trade events

About Midsummer

Midsummer Energy is one of the UK’s leading distributors of renewable energy systems, supplying solar PV, battery storage and heat pump products to thousands of installers nationwide.

We are also the creators of two innovative software platforms:

• Easy PV - advanced solar design software
• Heat Punk - heat pump system design and compliance software
• Midsummer is one of the UK’s leading distributors of renewable energy systems, providing solar and heat products to thousands of installers across the UK. We are also proud creators of two cutting-edge design software systems, Easy PV for designing PV systems, and Heatpunk for designing heat pump systems.

Midsummer hasn’t always looked this way. We have evolved significantly since our MD founded Midsummer from his houseboat in 2005 with a focus on offgrid PV systems. As the UK solar industry has evolved, Midsummer also began supplying and installing larger grid-connected PV systems, before focusing on distribution and software design.

We have grown rapidly in recent years but our values have remained the same. We are fundamentally driven by a desire to make a positive impact in the world. This care for the environment has shaped the identity and culture of Midsummer since day one, and continues to unite our growing team and drive us to be the best at what we do. Midsummer is listed (No.15) in ‘Cambridgeshire's Top 100 companies’ in 2025.

We’re looking for a passionate marketing exec to join an award-winning renewable energy firm with a difference! You’ll be part of a small marketing team, reporting to the Head of Marketing, and be fully immersed in promoting our products, training and services, through which we support installers’ networks with the latest products to market.

This role will be based at the Cambridge office:

• Working with the Head of Marketing to plan & drive targeted campaigns, using the full marketing mix including social media, website, advertising, PR, literature and events
• Creating responsive and professionally structured social media posts, update websites & landing pages - plus analysis and reporting of digital activities
• Creating literature, adverts and collateral using Adobe Creative Cloud apps and services, Canva and other programmes
• Creating email promotions and newsletters using our bespoke in-house emailer
• Writing content & news for blogs and case studies, and liaising with key media for PR opportunities

Responsibilities will include:

• Plan and write copy for email marketing and social media campaigns
• Produce creative sales materials to enable the sales team to effectively promote our products.
• Execute marketing campaigns to drive product awareness and demand.
• Monitor market trends and customer feedback to identify opportunities for product enhancement.
• Measure and analyse the effectiveness of marketing initiatives and provide recommendations.
• Work with our teams on the strategy and marketing materials for large trade shows, like Solar & Storage Live.
• Working with the software leadership team to develop comprehensive product marketing strategies aligned with the company's goals.
• Conduct market research to identify customer needs, market trends, and competitors.
• Collaborate with cross-functional teams to create product launch plans and go-to-market strategies.
• Craft compelling messaging and marketing collateral to effectively communicate product value for Easy PV and Heat Punk.
• Adaptive and flexible to manage a variety of inbound tasks.
• Responsive and proactive monitoring of social media platforms