Marketing Automation Specialist

Discover your 100% YOU with MicroSourcing!

Position: Marketing Automation Specialist

Work setup & shift: WFH | Day Shift

Why join MicroSourcing?

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one (plus one or more dependents), paid time off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Benefit from flexible work arrangements that help you balance work and life.
• Career Growth: Take advantage of continuous learning and career advancement opportunities.
• Inclusive Teamwork: Join a team that celebrates diversity and fosters an inclusive culture.

Your Role:

Job Responsibilities

Describe the job role and the day-to-day tasks involved.

Marketo/Salesforce Sync Ownership

• Act as the primary owner of all Marketo-to-Salesforce sync processes.
• Monitor, investigate, and resolve sync errors in real time to ensure accurate and timely data flow.
• Partner closely with Sales Ops to identify root causes and implement long-term automation or structural fixes.
• Maintain documentation of field mapping, sync rules, workflows, and integration dependencies.

General Responsibilities

• Execute scalable automation frameworks across nurture, events, webinars, and lifecycle programs.
• Partner with cross-functional teams to launch measurable campaigns.
• Troubleshoot technical issues across the Martech ecosystem and maintain integration reliability.

Qualifications

Describe the qualifications the staff must have in terms of skills and capabilities

• Deep technical expertise with Marketo; Marketo certification preferred.
• Strong knowledge of Salesforce data structure, architecture, and sync behavior.
• Advanced skills in campaign logic, segmentation, lifecycle design, and automation frameworks.
• Strong analytical ability to interpret funnel metrics, build dashboards, define KPIs, and recommend performance-driving actions.
• Ability to work cross-functionally and manage priorities in a fast-paced, high-growth SaaS company.
• Familiarity with AI tools (e.g., GPT-based systems) to improve workflows, data management, and marketing automation efficiency.
• Strong attention to detail and a proactive, problem-solving mindset.

Technically strong and comfortable with troubleshooting

• Proactive, solutions-oriented, and self-directed
• Extremely detail-oriented with high standards for data hygiene
• Strong communicator and collaborator
• Adaptable to shifting priorities and a rapidly evolving environment
• Strategic thinker with the ability to build scalable systems

Prior Experience

Describe the prior working experience a candidate should have.

• 3–5+ years in B2B Marketing Operations or related function, ideally in a SaaS or high-growth technology company.
• Hands-on experience owning a Marketo instance end-to-end.
• Experience managing Martech integrations (Salesforce, ZoomInfo, webinar tools, analytics platforms).
• Experience with data governance, database management, lead scoring, attribution modeling, and funnel measurement.
• Nice-to-have experience with tools such as Zapier, BrightTalk, N8N, and Navattic.
• Experience with APIs, field mapping, or acting as a systems architect is a plus.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our Commitment to 100% YOU

MicroSourcing believes that our strength lies in the diversity and talent of our people. We foster an inclusive culture that embraces all races, genders, ethnicities, abilities, and backgrounds. We provide space for different perspectives and offer opportunities for everyone to thrive.

At MicroSourcing, equality isn’t just a slogan—it’s our way of life. We don’t just accept your unique, authentic self—we celebrate it and value every contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/