Digital Marketing Specialist

Discover your 100% YOU with MicroSourcing!

Position: Digital Marketing Specialist

Location: Global one, Eastwood, Libis, Quezon City

Work setup & shift: Work from Home / Day Shift

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Digital Marketing Specialist, you will:

• Be the keeper and expert of our paid and owned channels including but not limited to Google ads, Meta ads, Facebook, Instagram, Youtube etc.
• The execution, performance and reporting of the paid & owned online channels across multiple platforms
• Manage campaign performance and optimization, providing insights into the best strategies and tactics to achieve business objectives across paid & owned channels.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI across all campaigns on all online channels.
• Manage campaign spends, staying on budget, estimating monthly costs and reconciling discrepancies
• Schedule organic content across business & brand accounts.
• Perform community management, including responding to comments, messages, and engaging with users to foster a positive brand presence.
• Keep up to date with key social media trends and provide recommendations on content to the internal team.
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor activity across but not limited to Google ads, Meta ads, Facebook, Instagram, Youtube etc.
• Work with data and analytics to provide dashboards and analytical insights to the organisation and wider teams.
• Leverage first party data for targeting and insights
• Coordinate assets, feeds and tags with agencies & internal teams and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
• Media planning that supports our broader media strategy as set by our media agency, and partners.
• Manage and deliver local advertising campaigns to support new stores and underperforming locations.
• Support Franchisee advertising efforts as available, reporting and delivering insight into the perform

What You Need

Non-negotiables

• 3+ years' experience working in the digital media buying & planning space with focus on paid social and search strategy and execution.
• Tertiary level education, preferably in Communications or Marketing.
• Proven SEM experience and success managing PPC campaigns across Google, and Bing; and paid social.
• Proven digital media buying & planning experience and success managing digital strategy and execution
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools
• Experience with website analytics tools (e.g, Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Experience in organic social media scheduling & community management preferable but not necessary

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply