A highly innovative health solutions company is seeking an entrepreneurial Associate Director of Digital Marketing & Experience to lead the charge in transforming its digital presence-from web and eCommerce to digital education and branded campaigns.

Client Details

A leading provider of precision laser and imaging systems, this company serves the assisted reproductive technologies (ART), developmental biology, and cell research markets. Their products are used globally by fertility clinics and research laboratories for applications like embryo biopsy, sperm analysis, and cell manipulation. With a strong portfolio of hardware and software solutions, the company combines innovation in microtechnology with a focus on life sciences and clinical outcomes.

Description

Associate Director of Digital Marketing

Digital Strategy & Execution

Architect a multi-channel digital strategy across web, email, paid media, content, social, and eCommerce.
Optimize the customer journey from first touch to final conversion.
Lead development of a digital education platform in collaboration with clinical and commercial stakeholders.
Oversee digital infrastructure, including CMS, analytics, SEO, and platform integrations.

Team Leadership & Collaboration

Manage and mentor a team of digital specialists: content, creative, and digital marketing managers.
Build a collaborative, performance-driven digital culture that values experimentation, creativity, and accountability.
Partner across departments to ensure alignment with business goals and product priorities.

eCommerce & Platform Development

Launch and grow a new eCommerce channel with a focus on UX, merchandising, and scalability.
Optimize platform performance and conversion in line with customer insights and analytics.

Brand & Creative Direction

Guide digital brand expression across platforms and campaigns, ensuring visual and tonal consistency.
Work closely with creative leads and agencies to bring compelling digital experiences to life.

Analytics & Optimization

Own digital KPIs: traffic, engagement, conversions, leads, and ROI.
Promote a culture of data-driven decision-making using GA4, HubSpot, CMS tools, and beyond.

Profile

Associate Director of Digital Marketing

7-10+ years in digital marketing with demonstrated leadership of high-performing teams.
Proven expertise in digital ecosystems: web strategy, SEO, paid media, eCommerce, UX, and analytics.
Experience building or scaling digital platforms (e.g., eCommerce, education/training, content hubs).
Strategic thinker with strong creative and UX instincts.
Deep knowledge of digital tools and performance optimization.
Bonus: Background in applying DTC strategies in B2B or B2B2C settings.

Job Offer

Why This Role? Associate Director of Digital Marketing

This is a high-impact opportunity to shape the digital identity of a mission-driven company in the health innovation space. You'll join a collaborative leadership team and build a best-in-class digital presence from the ground up.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.