Head of Brand Marketing(california is preferable)

Key Responsibilities:

1、Brand Strategy & Development:

-Develop and drive the overall brand strategy for Seekbot from 0 to 1, ensuring alignment with the company’s mission, values, and business objectives.

-Lead the creation of compelling brand positioning that resonates with both parents and kids,focusing on technology, safety, fun, and education.

-Continuously evaluate and refine the brand’s messaging and visual identity to maintain

consistency and relevance across all channels.

2、Market Research & Consumer Insights:

-Conduct market research to understand customer needs, market trends, competitor activities,and emerging industry developments in the kids' tech space.

-Leverage consumer insights to inform the brand’s product offerings and marketing initiatives.

-Collaborate with product development teams to provide customer-driven insights that guide product features and innovation.

3、Campaign Management:

-Draft the planning, execution, and measurement of integrated marketing campaigns across digital, print, social media, and traditional media.

-Develop creative briefs and collaborate with agencies, designers, and other internal teams to create engaging, kid-friendly content that appeals to both parents and children.

-Ensure campaigns are aligned with brand goals and reflect the brand's core values, while driving engagement and sales growth.

4、Digital Marketing Leadership:

-Lead the development of digital marketing strategies across social media platforms, websites,apps, and influencer partnerships.

-Drive customer acquisition and retention through targeted online advertising (PPC, display ads),email marketing, content marketing, and social media engagement.

-Stay on top of emerging digital marketing trends, especially within the kids' technology and wearable sectors.

5、Partnerships & Collaborations:

-Identify and foster strategic partnerships with key players in the kids' tech, parenting, and

entertainment industries.

-Collaborate with influencers, bloggers, and other partners to amplify brand visibility, particularly in communities that cater to parents and young families.

-Explore co-branding opportunities with trusted brands to extend Seekbot's reach and credibility.

6、Customer Experience & Advocacy:

-Ensure a seamless and positive customer journey across all touchpoints, from discovery to

purchase and after-sales service.

-Champion customer satisfaction initiatives, collect feedback, and implement improvements to enhance the Seekbot brand experience.

-Build and nurture a community of brand advocates, parents, and tech-savvy families who are excited to share their experiences with Seekbot.

Team Leadership & Collaboration:

-Lead and mentor a team of marketing professionals, fostering a collaborative and creative

environment.

-Work closely with cross-functional teams, including product development, sales, and customer service, to ensure brand consistency and success.

-Set clear performance metrics and OKRs, and track progress regularly to assess the effectiveness of marketing campaigns.

7、Budget Management:

-Oversee the brand marketing budget, allocating resources effectively to maximize ROI.

-Track spending, optimize expenditures

Qualifications:

 5+ years of experience in brand marketing, preferably in the wearable tech or kids’

consumer goods industry.

 Strong background in leading marketing teams, managing large-scale campaigns, and

driving brand growth.

 Proven experience in digital marketing, including social media, influencer marketing, SEO,PPC, and email marketing.

 Exceptional creativity with a deep understanding of how to engage both parents and

children in the tech space.

 Strong analytical skills, with the ability to measure and optimize campaigns for better

performance.

 Excellent leadership, communication, and interpersonal skills.

 Family oriented father or mother is a plus

Preferred Skills:

 Experience in the wearable tech or consumer electronics industry.

 Familiarity with regulatory considerations and safety concerns surrounding kids'

products.

 A passion for technology and innovation, especially in the kids' wearable market.