Marketing & Growth Manager – Hyper-Personalized Outreach

Marketing & Growth Manager – Hyper-Personalized Outreach

We are hiring a Marketing & Growth Manager to build a signal-based outbound system that generates real, qualified leads.

Job Title: Marketing & Growth Manager Manager

Location: Remote

Job Type: Full-Time/Contract

Hours: 8am - 4pm (PST)

Salary: Rs 5.5-7 lakhs per annum

Job Responsibilities-

1. Signal-Based Lead Research & Database Building

• Manually research and build highly targeted prospect lists based on buying signals (e.g., compliance needs, certifications like ISO 9001/45001/27001, ISO 13485, R2v3 audits, growth events, operational risk indicators)
• Identify and map key decision-makers and influencers within target organizations
• Continuously refine lead lists based on response data and conversion patterns

2. Hyper-Personalized Outreach Campaigns

• Design and execute fully personalized outbound email and LinkedIn campaigns
• Craft messaging based on deep company research, industry context, and trigger events
• Own end-to-end outreach execution: drafting, sequencing, sending, and iteration
• Continuously optimize messaging based on reply rates and engagement signals

3. Conversion & Performance Ownership

• Focus on generating qualified replies, booked meetings, and pipeline opportunities
• Track outreach performance metrics (reply rates, conversions, engagement quality)
• Iterate strategies weekly based on data-driven insights
• Take ownership of improving outreach-to-conversion efficiency

4. LinkedIn & Content Support (Demand Amplification)

• Create and schedule LinkedIn content to increase visibility and reinforce outreach credibility
• Align content with ongoing outreach themes and target buyer pain points
• Assist in blogs or thought leadership content when strategically relevant to campaigns

5. Mindset & Execution Expectations

• Operate like a growth operator, not a task executor
• Move fast, learn quickly, and pivot based on response data
• Treat every outreach cycle as an experiment to improve conversion
• Bring proactive ideas to improve targeting, messaging, and results

Qualifications Marketing, Business, Engineering, Communications, or a related field. Master’s degree in Marketing, Business, and Communications is preferred.

• 3–5 years of experience in marketing, business development, research, consulting, or outbound sales.
• Strong ability to research companies deeply and identify business triggers or buying signals
• Ability to understand B2B services and translate them into customer pain points
• Analytical thinking to identify patterns in outreach performance and improve results
• Basic understanding of LinkedIn sales navigator, email outreach, and AI tools (Claude Cowork, Gemini, Notion)
• Experience with Canva or willingness to quickly learn simple marketing design tools
• Strong organization skills for managing multiple campaigns and prospect lists
• Excellent written communication skills with the ability to craft clear, personalized, and persuasive messaging
• Comfortable working in a fast-paced, experimental environment where strategies evolve quickly
• High attention to detail, especially when building and maintaining structured lead databases
• Strong ownership mindset—able to independently manage tasks from research → execution → tracking

Nice to Have (Not Required)

• Experience in B2B lead generation, outbound sales, or growth marketing
• Exposure to consulting, compliance, or technical industries (ISO, ESG, risk, audit, etc.)
• Experience working in small teams or startups where roles are flexible
• Basic understanding of SEO, content marketing, or LinkedIn growth strategies