Performance Marketing Manager - Great Jones

About Great Jones:

Great Jones was founded on the belief that we can set people up to feel proud and confident to cook at home. The energy and persistence often found in kitchens define who we are as a company. We value the scrappy, can-do attitude of an improvising home cook with all the burners turned on. And we value the direct communication, trust, and mutual respect that is necessary to work collaboratively in a high-heat environment.

Founded in late 2018, Great Jones is best known for its beloved, patented designs, like its enameled cast-iron Dutch oven, The Dutchess, as well as its colorful bakeware and glassware. The company’s name is inspired by cookbook editor Judith Jones and pays homage to New York City, where it is headquartered.

About the Role:

Reporting to the Director of Growth & Analytics, the Performance Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies across email, paid advertising, and website optimization. This role is critical in driving customer acquisition, engagement, and revenue growth through strategic, data-informed marketing initiatives.

What You’ll Do:

Email Marketing

• Collaborate with the marketing team to manage the email campaign calendar, incorporating product launches, collaborations, promotions, and other major initiatives
• Collaborate with designers to create on-brand, impactful email campaigns that drive engagement and conversions
• Develop segmentation strategies to personalize email communications and improve email metrics
• Monitor and analyze email performance metrics, including open rates, click-through rates, and conversion rates. Share performance with internal stakeholders and leverage learnings for future campaigns
• Implement and continuously audit triggered email flows for customer lifecycle marketing

Site Optimization

• Analyze user behavior through tools like Google Analytics and Hotjar
• Work with internal stakeholders and our engineer consultants to conceptualize and implement A/B tests to optimize site conversions
• Create and iterate on landing pages and collections, ensuring we’re pointing traffic to the most relevant pages on site. Leverage Shopify templates, Replo, or other landing page builders.
• Manage rules and test through the Rebuy platform, driving revenue through product and cart upsells, custom bundles, and post-purchase offers

Paid Advertising

• Collaborate closely with our agency partner and the Senior Director of Growth to develop and execute comprehensive paid advertising strategies
• Explore, launch and scale new performance channels (TikTok, Shop My, Amazon)
• Track key performance indicators (KPIs) such as CPC, CTR, conversion rates, and ROAS, making recommendations to improve performance
• Provide creative direction to designers, review and approve ad creative
• Ensure alignment between agency strategies and internal objectives

Who You Are:

You’re a versatile marketer who can adapt to new channels and shifting marketing landscapes. You can use your analytical skills to measure and optimize performance, but you can also source imagery, write subject lines and adhere to brand guidelines. From email engagement to paid marketing, you’re eager to use your diverse skills to contribute to overall company growth.

• 4-6 years of experience in performance marketing for a DTC brand, with a proven track record of driving measurable results.
• Extensive experience with Klaviyo and Shopify
• Experience with paid advertising platforms (Meta, Google Ads, TikTok)
• Strong analytical skills with advanced proficiency in data analysis and visualization
• Expert knowledge of email marketing best practices and automation tools
• Experience with conversion rate optimization and web analytics

To Apply:

• Submit your resume jobs@greatjonesgoods.com

Diversity, Equity, Inclusion & Belonging:

Great Jones values diversity, equity, and inclusion, and we strive to create an environment where everyone can thrive and feel a sense of belonging. As such, we seek individuals of all backgrounds and experiences to apply for this position. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability (Great Jones happily accommodates disabled and/or neurodiverse candidates or employees), age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity at Great Jones.

$78,000 to $90,000, DOE