Our client is a global leader in surgical innovation, focused on advancing technologies that improve outcomes for both patients and providers. They are seeking a Senior Regional Marketing Manager to drive downstream marketing strategy and execution across the region.

In this role, you will be responsible for developing marketing strategies, leading product launches, supporting field execution, and ensuring the commercial success of a highly technical product portfolio.

The position requires a balance of strategic thinking, hands-on execution, and cross-functional collaboration with sales, product management, and clinical teams.

Key responsibilities

Develop and implement comprehensive downstream marketing strategies and tactics aligned to business objectives and commercial targets, based on market research and competitor analysis
Lead regional product launches in close collaboration with upstream product management, driving launch strategies, generating marketing materials, and executing commercialization programs including sales readiness training
Partner with Marketing Communications to manage and enhance brand presence through marketing campaigns, convention strategy, and tailored collateral with clear product positioning and messaging
Provide strategic and prioritized direction to the sales organization through marketing plans, training presentations, and ongoing communication
Stay connected to customer needs and market trends by building relationships with KOLs, customers, and industry stakeholders to inform product launch plans and regional strategies
Develop and deploy customer engagement programs, including advocacy initiatives, congress activities, and experience events
Collaborate with cross-functional teams including sales, professional affairs, market development, and regulatory affairs to drive market expansion strategies
Act as a subject matter expert on the product portfolio, championing and communicating the value proposition internally and externally
Ensure marketing activities comply with industry regulations and company standards
Travel to customer sites to support clinical cases, training programs, and key industry events
Manage the departmental budget, ensuring efficient resource allocation

Key Requirements

Minimum of five years of product marketing, clinical or marketing, or field sales experience within medical devices or capital equipment with highly technical products
Proven experience in downstream marketing including scaled product launches
Strong ability to analyze market and financial data and translate insights into actionable strategy
Ability to establish credibility quickly with customers, KOLs, and internal stakeholders
Excellent communication, presentation, and influencing skills
Customer-focused mindset with a strong drive for results
Track record of working effectively in cross-functional and multidisciplinary teams
Travel across Europe ~20%

What Our Client Offers

A mission-driven culture with a clear focus on improving surgical outcomes
Collaborative colleagues who value teamwork and integrity
The chance to work on breakthrough technologies that directly impact patients’ lives
Opportunities to develop your strengths, follow your passion, and advance your career
A flexible, engaging work environment
A competitive benefits package

If you’re interested in learning more please apply below!