Sr. Manager, Growth Marketing

Job Description

Our client is a global technology leader that builds AI-powered tools helping researchers and academics communicate their work more effectively. Their platforms combine cutting-edge technology with deep domain expertise to make the research and publishing process smarter, faster, and more accessible.

The Role

We’re looking for a strategic, hands-on Sr. Growth Marketing Manager to lead U.S. marketing efforts for an innovative AI writing and research platform. In this role, you’ll drive awareness, user acquisition, engagement, and revenue growth across both B2B and B2C audiences.

You’ll collaborate with global marketing, product, and sales teams to craft localized campaigns that resonate with the U.S. academic and research community — turning insights into measurable impact.

What You’ll Do

• Lead the U.S. go-to-market strategy, setting clear goals for awareness, adoption, and revenue.
• Own the U.S. digital presence — website content, SEO, and landing pages — optimizing for engagement and conversion.
• Develop and execute integrated marketing campaigns across digital, paid, email, and social channels.
• Plan and execute U.S.-based events and webinars that engage key audiences and drive pipeline growth.
• Localize global messaging and content for U.S. audiences across blog, social, and video channels.
• Analyze campaign performance and apply insights to continuously optimize marketing efforts.
• Partner with cross-functional teams to align marketing strategy with product positioning and sales goals.

What We’re Looking For

• 5+ years of experience in field or growth marketing, ideally in SaaS, EdTech, or AI/ML products.
• Proven success launching and scaling B2B and B2C marketing programs in the U.S. market.
• Strong experience managing integrated digital campaigns across multiple channels.
• Analytical and data-driven mindset — skilled in tools like Google Analytics, SQL, or Looker.
• Excellent communicator with a strong sense of product-market fit and user insight.
• A high energy, self-starter who thrives in a fast-paced, remote-first environment.
• Please note: Our client is unable to provide sponsorship