Digital Marketing Leader

What You'll Do:

You’ll own the digital ecosystem end to end — driving visibility, conversions, and thought leadership through rapid experimentation and modern AI workflows.

Key responsibilities include:

• Transform Content: Turn existing articles into bold, data-driven thought leadership using frameworks like executive brevity and data-first storytelling. Leverage LLM AI tools (Lovable, Windsor.ai, Mutiny, etc.) for ideation, optimization, and scale.
• Upgrade Visuals: Replace stock imagery with clean, data-forward visuals and HBR-style thumbnails using AI design tools (Canva, Figma, Midjourney).
• Optimize Web & Funnels: Rebuild above-the-fold layouts, simplify CTAs, and enhance UX using HubSpot tracking, heatmaps, and AI-driven audits.
• AI SEO / AEO: Structure content for AI discoverability with schema, canonical tags, and LLM-optimized metadata.
• HubSpot & Lead Capture: Build and automate landing pages, lead scoring, and follow-up flows. Use tools like Floot for rapid deployment of gated resources.
• Performance & Retargeting: Convert traffic spikes into qualified leads through targeted retargeting and nurture sequences.
• Social & Search Visibility: Drive presence across Reddit, Quora, Substack, and similar platforms to boost search authority and GPT inclusion.

What Success Looks Like:

• Fully integrated, multi-channel campaigns that drive measurable results.
• Consistent flow of high-quality leads and profile conversions.
• Rapid iteration cycles with visible improvements every week.
• A marketing function that acts as a true growth engine for the business.

What Our Client is Looking For:

• AI-Native Marketer: Hands-on experience with Lovable, Floot, Mutiny, Pencil, Synthesia, ElevenLabs, or Windsor.ai.
• HubSpot Expert: Skilled in automation, lead scoring, and conversion tracking.
• Content-First Storyteller: Able to transform generic copy into compelling, data-rich thought leadership.
• Conversion-Focused: Proven success optimizing funnels and driving measurable growth.
• Player/Coach Leader: Comfortable executing directly while sourcing and managing creative and technical talent.
• Fast Executor: Able to mock, refine, and deploy campaigns in hours or days — not weeks.

If you're an AI-native digital marketer who moves fast, thinks analytically, and delivers measurable impact - apply today!