Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First

We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

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The Role

As a Senior Brand Marketing Manager, you will lead the development and execution of your annual category strategies that drive sustainable growth and Metagenics leadership. You will serve as the strategic business owner for your portfolio in the NAM region, translating global strategy into locally resonant, high-impact plans. This role requires a strong blend of strategic foresight, data-driven decision-making, and hands-on leadership across consumer and HCP channels. You will collaborate closely with cross-functional teams to deliver best-in-class brand experiences, unlock new growth opportunities, and ensure operational excellence across touchpoints.

Key Responsibilities

Marketing Strategy & Activation

Lead the development of annual category plan aligned with global category strategies and local market dynamics
Own end-to-end go-to-market planning and execution for integrated marketing campaigns and new product launches across consumer and HCP channels
Contribute to global category growth strategies by providing local market insights and competitive intelligence

Category & Portfolio Management

Drive strategic portfolio management that strengthens the base business through product, packaging, and claims optimizations
Apply RGM principles to maximize revenue, including optimizing portfolio, refining assortment strategies, and developing pricing & promotion strategies by channel
Maintain deep expertise in your portfolio performance and competitive dynamics, using insights to identify and action opportunities for growth, differentiation, or operational efficiency
Lead cross-functional teams in the development and execution of strategic business plans to achieve financial targets, with P&L responsibility
Lead opportunistic innovation on existing products and contribute to the development of the larger innovation pipeline by providing local market expertise

Insights & Performance

Track and report category KPIs, providing regular performance updates and proactive recommendations for amplifying growth drivers or course correction
Help shape the NAM innovation pipeline by providing market-driven insights and expertise
Monitor innovation performance and provide feedback to optimize real-time market potential and inform future launches
Collaborate with Consumer Insights and Analytics partners to mine data and translate findings into strategic actions

Leadership & Collaboration

Act as a senior leader within the brand team, fostering a culture of accountability, agility, and continuous learning
Inspire and align cross-functional teams to deliver against category financial and brand health objectives
Influence internal and external stakeholders to align on category priorities

Basic Requirements

Experience / Training / Education

Bachelor’s Degree required, ideally in Marketing or related field (MBA a plus)
5 – 8+ years of progressive experience in brand marketing with consumers and healthcare professionals, preferably within consumer health categories
Proven track record of delivering business results through commercial strategy development, disciplined category leadership, and integrated go-to-market execution

Skills / Knowledge / Abilities

Sharp analytical skills – able to sort through a variety of data and transform findings into insights, strategies, and actionable plans
Exceptional critical thinking and problem-solving abilities – resourceful, solution-oriented, and resilient in the face of challenges
Excellent communication and project management skills, with a proven ability to lead cross-functional initiatives
Experience developing and managing Annual Operating Plans (AOP), including performance tracking, risk & opportunity identification, and tactical adjustments to meet or exceed targets
Demonstrated success in building and executing go-to-market strategies across consumer and HCP channels

Compensation

The current range for this position based in New Jersey is $151,011/yr. to $175,099/yr.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health And Wellness

Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Vacation and Sick Time
2 Volunteer Days off per year
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!

Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join-our-movement

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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