Brand Marketing Manager

About Metagenics

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First

We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

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The Role

The Brand Marketing Manager will assist in growing the sales and profitability across the Metagenics product line. This position is involved in a broad range of marketing activities including market research, market analysis, planning, positioning, product development, sales support, product promotions and communications activities across all brands. This position will work closely with category management team on the development of marketing programs and communications.

Key Responsibilities

• Drive sales and profitability – support marketing activities across categories in an effort to deliver the sales volume, market share, and profit projections for the business
• Create compelling communications – work with category managers and internal agency to develop stories from data and insights that can be told across various mediums from web, emails, marketing collateral, etc.
• Support new product launches – work with cross functional team to support the creation of new products or improvements of existing products
• Project Management – manage specific projects and products, including product development, collateral development, advertising, and product training
• Keep tabs on the competition – conduct market research, identify trends, opportunities and help develop strategies to stay ahead of the competition and provide the customer with the best in health care nutrition
• Price and promotions – manage monthly product promotions across brands
• Tracking and reporting – create reports upon request to measure sales, advertising and promotion performance
• Think innovatively and creatively – bring new ideas, fresh perspective and alternative approaches to product marketing
• Cross-functional team collaboration – work with PD, R&D, Creative, etc. to offer marketing guidance for product development and product improvements for the products in the Category Accountability:
• Sales growth of specific products with the Category to meet annual sales objectives
• Budgeting for specific projects and products within the Category to meet annual objectives
• Obtain and maintain an understanding of Metagenics and its products, the competitors and the respective customers and markets so as to thoroughly understand product development and pricing and positioning
• Assure that all marketing and advertising materials for the Category are in compliance with FDA and FTC regulations. This requires good communication and cooperation with the legal department

Basic Requirements

Experience / Training / Education

• Bachelor’s degree from an accredited institution, preferably with emphasis on business, marketing or branding
• Minimum of 3-5 years of relevant experience, preferably involving health care products or other industry experience
• Experience with marketing to healthcare providers or experience in sales is a plus
• Project management
• Good presentation skills (oral and written communication), organization skills, project management and proficiency in Excel, PowerPoint (preferred)
• Experience with graphic design, copy writing, advertising, PR, communication, planning and literature production a plus

Knowledge of

• Basic understanding of product development process
• Understanding of positioning and pricing

Skills/Abilities

• Must have good motivational, communication and presentation skills
• Must have strong analytical skills
• Must have good writing skills
• To be a “quick study”, able to understand new concepts and product areas quickly and have the affinity to read and understand medically based information

Compensation

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health And Wellness

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!
• Product discount
• Peer to peer recognition programs & more!

Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join-our-movement

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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