Digital Marketing ( D2C ) Specialist

Role Overview

As a Digital Marketing Manager at Messold Technologies, you’ll be responsible for creating and pitching impactful strategies tailored for e-commerce clients, driving their success across digital platforms and beyond. If you’re a strategic thinker with a passion for helping e-commerce brands grow, and have the ability to craft powerful marketing strategies while confidently presenting them to clients, this role is for you.

Key Responsibilities:

Strategic Planning:

• Develop comprehensive strategies for e-commerce brands, focusing on marketing, branding, sales funnels, and customer acquisition.
• Analyze market trends, competitor activities, and consumer behavior to create tailored solutions for each client.
• Design ROI-driven strategies that aim to scale clients’ e-commerce businesses.
• Experienced in developing strategic social media plans to enhance brand visibility, with a keen understanding of content that engages audiences effectively.

Client Engagement:

• Present and pitch strategic plans to clients, clearly outlining the roadmap, expected outcomes, and measurable results.
• Serve as the primary point of contact for clients, ensuring alignment with their business goals.
• Build and nurture strong client relationships by addressing queries and delivering value-driven solutions.

Collaboration:

• Work closely with internal teams, including marketing, design, and development, to ensure strategies are executed flawlessly.
• Provide constructive feedback to teams to optimize campaign performance and deliverables.

Performance Analysis:

• Monitor and evaluate the performance of implemented strategies, leveraging tools like Google Analytics and Facebook Ads Manager.
• Identify improvement areas based on data insights and client feedback to refine strategies for better outcomes.

Qualifications and Skills Required:

• Proven experience in scaling Indian e-commerce brands/ D2c brand, preferably within a digital marketing agency.
• Hands on experience in scaling social media to boost visibility and engagement for Indian e commerce brands online
• Expert-level knowledge of Facebook Ads and Google Ads, with a strong focus on driving results for Indian e-commerce businesses.
• Excellent presentation and storytelling abilities for client pitches.
• Proficiency in tools like Shopify, Google Analytics, and CRM platforms.
• Analytical mindset with proficiency in interpreting data and generating actionable insights.
• Ability to manage multiple projects and clients simultaneously in a fast-paced environment.
• Familiarity with Direct-to-Consumer (D2C) e-commerce brands or startups.