Senior Associate, Relationship Marketing Strategy

Job Description:

WE WELCOME REMOTE U.S.-based CANDIDATES

Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

Job Description:

As Senior Associate, Relationship Marketing Strategist you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their our goals.

Reporting into the Director, Relationship Marketing Strategist, you will plan strategy, with a focus on first party data-driven channels (email, SMS, direct mail, push notifications). You will help develop and manage campaign strategies that produce measurable return on investment and you'll work across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).

To be successful in this role you need to have a deep passion for finding solutions, and an understanding of how businesses, brands and customers interact, with an advanced understanding of the always evolving role that data and technology play in this relationship. You know how to identify business growth opportunities and develop recommendations to help group client relationships.

You Will:

• Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data.
• Be a subject matter expert and be able to translate new technology - focused on areas of messaging and CRM - into new marketing ideas for the client.
• Show an understanding of differences in marketing to customers in different industries and environments.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking.
• Write campaign briefs to hand off to creative and execution teams.
• Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
• Identify main data points and measurements to show the impact of our approach and strategy on our client's business.

You Have:

• Bachelor's Degree required
• 4+ years' experience in data-driven marketing – specifically CRM/ email / direct mail / SMS / push
• Hands-on skills using data and research to guide decisions (proficiency in excel maintaining complex spreadsheets and research tools is advantageous)
• Experience with client-facing communication (writing and presentations)
• Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint (advantageous)
• Prior experience incorporating internal and external feedback on an iterative basis.
• Experience using business knowledge to identify new business and marketing opportunities.
• Salesforce Marketing Cloud or Braze experience (advantageous)
• Experience working on several projects simultaneously that are delivered on time, as well as networking and the ability work with a diverse team.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• 20-40% travel

The annual salary range for this position is $68,000-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits and Perks:

• Work remotely from home or from one of our many offices within the continental US
• Flexible Vacation Policy
• Generous Medical, Dental and Vision Coverage
• 401k with company match
• 19 paid holidays
• Career development and learning opportunities
• Inclusive work culture and focus on DEI

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

This is a remote position.

Location:

USA - Remote - Maryland

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.