Lead Product Designer

As Lead Product Designer, you’ll own the end-to-end design of our product, driving user acquisition, engagement, and retention. You’ll shape every touchpoint — from onboarding to long-term use — blending user empathy with data-driven optimization.

You’ll collaborate closely with Product, Engineering, Marketing, and Data Science to run experiments, design delightful experiences, and scale our impact for users worldwide.

Responsibilities

• Lead design across the full user journey — from ideation to implementation.
• Optimize key growth areas: onboarding, activation, conversion, and retention.
• Conduct user research to deeply understand users’ needs and pain points.
• Run A/B tests, experiment rapidly, and use behavioral insights to refine designs.
• Collaborate closely with Product, Engineering, and Marketing to align priorities and deliver high-quality experiences.
• Maintain and evolve our Design System for consistency and scalability.
• Balance speed with thoughtful design — knowing when to iterate vs. invest deeply.

You’ll Thrive If You Have

• 5+ years of B2C mobile product design experience, with clear impact on growth or engagement metrics.
• Hands-on expertise in at least two growth levers: onboarding, conversion, activation, or retention.
• Proven ability to drive design decisions with A/B testing, behavioral psychology, and data.
• Strong portfolio showcasing user-centered design and measurable results.
• A deep understanding of user motivations, decision-making, and behavioral design.
• Ability to balance fast experiments with long-term product vision.
• Excellent collaboration skills — from Figma to dev handoff to product roadmaps.

Bonus Points

• Experience managing and scaling Design Systems.
• Background in consumer health, wellness, education, or mission-driven products.
• Personal or professional experience that brings diverse perspectives to the role.

What You’ll Get

• Competitive salary.
• Flexible, fully remote work environment.
• Generous PTO, including additional wellness days.
• The opportunity to build meaningful products that positively impact users' lives.
• Occasional in-person team meetups.