We’re looking for a Marketing Operation Manager to take ownership of Mend.io’s global marketing automation strategy and execution. You’ll be at the heart of how we drive scalable, data-informed, and high-impact marketing campaigns- using Marketo and a modern tech stack to support initiatives across content, events, webinars, and lifecycle marketing.

This role is ideal for someone with deep technical skills, a passion for clean data, and a proactive mindset for automation and optimization. You’ll work cross-functionally with demand generation, field marketing, RevOps, and product marketing - and be a key enabler of scalable growth in a hyper-growth, fast-evolving environment.

What You’ll Do

Campaign Automation & Strategy

Own our Marketo instance and lead the architecture of marketing workflows across lifecycle programs, events, webinars, and lead nurturing.
Partner with campaign and content teams to launch high-performing, measurable programs that align with business goals.
Build lead scoring, engagement programs, and marketing attribution that enable Sales and GTM success.

Tech Stack Ownership

Manage integrations across our tool ecosystem — including Marketo, Salesforce, ZoomInfo, webinar platforms, and analytics tools.
Implement reusable frameworks, templates, and tokens to streamline global campaign operations.
Troubleshoot technical issues and ensure the marketing engine runs with precision and scale.

Data & Performance Insights

Translate campaign and funnel data into actionable recommendations using dashboards, reports, and analysis.
Monitor campaign health, performance trends, and lead flow to identify bottlenecks and opportunities.
Work closely with RevOps to align on pipeline metrics, attribution, and closed-loop reporting.

Data Governance & Hygiene

Own data accuracy, segmentation strategy, and field integrity in Marketo and synced systems.
Enforce best practices for GDPR/CCPA compliance, lead deduplication, opt-in tracking, and data governance.
Partner with internal stakeholders to ensure we are targeting the right audiences with the right message.

Requirements

Requirements:

3-5+ years of B2B marketing operation experience with deep technical expertise in Marketo (Marketo certification preferred).
Strong understanding of Salesforce architecture and syncing behavior.
Advanced skills in campaign logic, segmentation, and lifecycle program design.
Proven ability to work with data: analyze funnel metrics, define KPIs, and recommend actions that drive measurable impact.
Experience working in fast-paced, high-growth SaaS environments with multiple stakeholders and shifting priorities.
Proficiency or strong familiarity with AI tools (e.g., GPT or similar) to enhance marketing workflows, streamline campaign execution, or data management.
Highly self-motivated with a problem-solving mindset and strong attention to detail.

Nice to Have

Familiarity with tools such as Zapier, ZoomInfo, Monday.com, Jira, Navattic.
Experience with field mapping, database management, and API-based integrations.
Ability to act as a system architect for marketing operations and drive scalable best practices across regions and teams.