Brand Manager

MegaFood, a Certified B Corporation and 1% for the Planet Partner, leverages 50+ years of scientific know-how to expertly craft the most efficacious, planet-first supplements powered by plants. Driven by its belief that plants grown from healthy soil is a solution for making the people and the planet healthier, MegaFood works with trusted farm partners who share its commitment to organic and regenerative agriculture. MegaFood products are tested for 150+ pesticides and carry third-party certifications such as Non-GMO Project Verified and Certified Glyphosate Residue Free. MegaFood is also Certified Plastic Neutral through its partnership with RePurpose Global and has enabled recovery of over 500,000 pounds of nature-bound plastic since it became certified in 2023. Learn more at megafood.com or follow @megafood on Instagram, @megafoodfans on Facebook and @MegaFood on LinkedIn.

This role is not available for sponsorship including I-983 participation.

Position Overview

The Brand Manager is the business/P&L owner responsible for key brand segments to help MegaFood achieve short and long-term company growth and profit objectives. The position leads business and marketplace assessments to execute initiatives that drive consumer penetration, develop awareness and conversion driving go-to-market plans, and help build consumer advocacy for the MegaFood brand. Additionally, the position is the 5P strategy owner, including claims and product renovation recommendations, and serving up segment specific innovation opportunities. This position will collaborate cross-functionally to ensure the brand & segments remain relevant to consumers and that all activities support brand and segment priorities.

Essential Function & Responsibilities

Marketing Strategy:

• Develop consumer-relevant, annual marketing plans which contribute to sales, profit, and brand health objectives and execute for assigned brand segments.
• Leverage knowledge of consumer, category, and brand to continually identify and recommend business-building initiatives which deliver against the company's business and marketing objectives.
• Develop commercial plans to drive conversion, including digital advertising, social, PR, Ecomm, and shopper marketing in partnership with Integrated Marketing, Shopper Marketing and Ecomm leads.

Research & Analytics

• Lead or conduct routine analysis of the brand, key initiative, competition, category, customer, and consumer. Synthesize key findings and indications which enhance brand and company performance.
• Lead and assist with insight-gathering research that collects consumer and competitive knowledge to enhance and evolve the brand's development, promotional acceptance, and communication evolution.
• Maintain a thorough understanding of internal brand metrics, such as sales and profit, and Omni-Channel sales performance to contribute to sales projections and financial planning.

Product/Portfolio Management

• Responsible for meeting the full portfolio P&L.
• Lead SKU and portfolio management, including rationalization, sizing changes, and other actions to reduce complexity, strengthen margin and topline growth for segments.
• Evaluate portfolio and marketplace to develop strategic recommendations for line extensions and innovation to ensure MegaFood’s penetration growth and strengthen brand equity.
• Leads the identification of product renovation opportunities in partnership with R&D, Nutrition Science, Regulatory, and Operations focused on formulation improvements to enhance product proposition and consumer satisfaction (repeat).
• Lead, in partnership with Innovation and IMC Lead, new item GTM plans and integrated marketing support.

Brand/Customer Support

• Communicate regularly with the Retail Sales and Ecomm Sales to ensure that marketing programs are properly implemented and drive synergies with Channel priorities.
• Maintain consistent communication with Field Sales to stay close to retail needs and insights.

Knowledge, Skills And Experience

• 5-8 years of directly related Brand Management experience in a Consumer Packaged Goods company. MBA preferred or equivalent combination of education and experience.
• Vitamins and Supplement experience mandatory; Natural Products experience preferred.
• Knowledge and experience working across trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce). Experience with Amazon and direct-to-consumer sales is strongly preferred.
• Experience working with diverse cross-functional teams, with the ability to impactfully motivate and lead.
• Strong analytical skills with experience in driving the P&L and delivering business insights from syndicated point of sale data (Nielsen, IRI, SPINS, etc.).
• Both larger company and smaller company experience strongly desired.
• Ability to “think like an owner” with a strong bias for action.

We look to hire team members who will make an impact. Below are the fundamental leadership qualities we look for:

People Development: Takes opportunities to develop individual competencies to ensure skills are aligned with evolving roles in the organization. I am open, curious and willing to learn new skills. Owns individual development.

Business Planning: Keeps self-informed of key business operations that impact the team and role; asks questions to ensure sufficient context and knowledge. Is open, curious and willing to learn new skills. Effectively manages time and priorities.

Results Orientation: Delivers on commitments with a dedication to quality and process. Supports team objectives outside the routine responsibilities.

Problem Solving: Takes initiative to proactively identify problems; provides suggestions for improvements within the scope of the role.

Collaboration: Effectively listens and communicates with team members, leadership and internal customers. Open to feedback.

Compensation And Benefits

We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

Salary Range

National Target Base Pay Range: $96,000 - $162,000. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $106,000 - $180,000, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

MegaFood is committed to cultivating and preserving a culture of diversity, inclusion and belonging. The collective sum of our individual differences, knowledge, life experiences, and unique talents, represents a significant part of our culture and is the foundation for our accomplishments and impact.

We are proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, religion, citizenship, national origin, sex (including pregnancy), sexual orientation, gender identity or expression, age, physical or mental disability, veteran status, marital status, genetic information, or any other characteristic protected by state, federal or local law. We strive to create a supportive community where we all are comfortable and confident to be authentic, open and curious.

If you need a reasonable accommodation because of disability for any part of the employment process, please send an email to recruiting@pharmavite.com and let us know the nature of your request and your contact information.

California Fair Chance Act

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Job Alert Fraud

We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.

Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiting@pharmavite.com.