Founded in 2017, Medterra has evolved from an innovative CBD start-up into a forward-thinking botanical wellness company. As experts in the industry, our mission is to empower individuals to optimize their mental and physical well-being. We combine cutting-edge natural ingredients with scientific advancements to create superior wellness solutions that are accessible to all, offering tangible results everyone can feel.

Job Summary

We are looking for a data-driven and results-oriented DTC Performance Marketing Manager to lead the planning, execution, and optimization of paid media programs across digital channels that include paid social, paid search, affiliates and programmatic channels. This role will be critical in scaling customer acquisition for Medterra’s DTC CBD business, managing a performance budget, and driving efficient CAC while increasing new customer revenue.

Key Responsibilities

Plan, launch, and optimize paid campaigns across social, search, affiliate, and programmatic channels to drive customer acquisition and revenue.
Monitor daily performance metrics, managing bids, budgets, and pacing to ensure channel efficiency and target KPIs.
Analyze campaign data and generate actionable insights to improve ROI, reduce CAC, and enhance overall performance.
Deliver weekly and monthly performance reports including CAC, ROAS, spend efficiency, and LTV by channel
Develop audience strategies and run A/B tests to improve conversion rate, ROAS, and LTV
Collaborate with internal stakeholders, including creative, analytics, influencer and retention teams, to align messaging and funnel strategies.
Optimize landing pages and funnel performance in collaboration with web and creative teams
Partner with affiliate networks and display platforms to identify new opportunities and negotiate effective placements.
Maintain accurate and up-to-date task management and reporting through platforms like Monday.com.
Stay updated on platform trends, algorithm changes, and competitive activity to inform campaign adjustments.

Key Qualifications & Skills

Required

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience managing performance marketing campaigns across multiple digital channels.
Proficiency with paid social (Meta, TikTok), paid search (Google Ads), affiliate, and display platforms.
Strong analytical skills with hands-on experience using data to optimize campaign performance.
Comfort with marketing attribution, GA4, and third-party tools (e.g., Triple Whale, Northbeam)
Experience collaborating with creative teams and iterating on ad performance
Experience working with regulated products or highly scrutinized ad categories.
Familiarity with DTC ecommerce KPIs and platforms.

Preferred

Experience using tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and affiliate networks (e.g., ShareASale, Impact).
Knowledge of feed management tools (e.g., Feedonomics, Channable) and experience integrating with ecommerce platforms like Shopify.

Success Metrics / KPIs

Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS) by channel
Conversion Rate (CVR)
Click-Through Rate (CTR)
Number of New-to-Brand Customers
Budget adherence and pacing accuracy

Benefits

Competitive Compensation Package including Salary, Bonus, Benefits, and Generous 401k Savings Plan with company matching
Unlimited vacation policy that you're encouraged to use, sick time, paid holidays
Paid parental leave
Medical, Dental, Vision and Life Insurance
Annual Wellness Allowance including Fitness, Groceries, Health, Nutrition, Spa Treatment Reimbursements
100% remote workforce with annual reimbursement for home office technology and equipment
Robust Employee Assistance Program (for you and your loved ones)
• Training and Development Programs
• Generous Employee Discounts

Job Type

• Full-Time

Work Environment

• 100% remote role

• Travel requirements: Less than 10%, as needed for team offsites or industry events

• Physical demands: Minimal