Product Marketing Manager - relocation to Valencia

We are looking for a Product Marketing Manager who will drive content and product marketing initiatives across multiple channels, ensuring strong positioning, consistent messaging, and measurable impact on brand visibility and user activation.

Location: office-based in Valencia, Spain (relocation supported)

Responsibilities:

• Manage and optimize content across all PESO channels (paid, earned, shared, owned)
• Improve CTA placements and overall conversion flow across content assets
• Execute and optimize content distribution and user activation strategies
• Track and analyze performance metrics (OR, CR, content reach, reprints) and implement improvements
• Own and continuously update website and social media content aligned with SEO and growth goals
• Coordinate cross-functionally with content, marketing, business development, and legal teams
• Identify new opportunities for placements, partnerships, and media exposure
• Work with external media, journalists, and partners across different markets
• Improve content production workflows for better speed and quality
• Manage and oversee content delivery from external contributors and subcontractors
• Refresh and optimize evergreen content and creative assets

Requirements:

• 3+ years of experience in marketing / PR in iGaming
• Experience in B2B or SaaS is a strong advantage
• Strong content management skills (copywriting + structuring + basic design understanding)
• Solid understanding of SEO and B2B lead generation principles
• Experience working with media, partners, and external stakeholders
• Ability to work with briefs and deliver ready-to-publish content
• Experience with marketing tools and performance tracking
• Strong organizational skills and ability to manage multiple stakeholders
• Affiliate marketing/reputation management experience is a plus
• English: B2/C1+ (fluent), additional languages are a plus