E-commerce - DTC - UX/UI Designer

Job Summary:

We are looking for a talented UX/UI Designer to join our team and help shape intuitive, beautiful, and conversion-focused digital experiences for our DTC (Direct-to-Consumer) e-commerce platform. You will play a crucial role in enhancing the user experience and driving engagement and sales for our Consumer Packaged Goods (CPG) brand.

Key Responsibilities:

-Design user-friendly, visually appealing interfaces for web and mobile e-commerce platforms.

-Conduct user research, usability testing, and analyze customer feedback to improve the design experience.

-Create wireframes, user flows, prototypes, and high-fidelity mockups.

-I'd like you to collaborate with marketing, product, and development teams to align design with business goals.

-Apply best practices in Conversion Rate Optimization (CRO) to boost user engagement and sales.

-Optimize Product Detail Pages (PDPs), checkout flows, and customer journeys.

-Design with responsiveness and mobile-first principles.

-Stay up-to-date with e-commerce trends, customer behavior, and competitor analysis.

Required Skills & Experience:

-3+ years of UX/UI design experience, preferably in e-commerce or retail.

-Proficient in design tools (Figma, Adobe XD, Sketch, etc.).

-Experience working on DTC e-commerce brands or CPG products is a plus.

-Understanding of customer behavior, conversion funnels, and online shopping habits.

-Familiarity with A/B testing and analytics tools (Google Analytics, Hotjar, etc.).

-Strong portfolio showcasing e-commerce or product-based UX/UI work.

Nice to Have:

Basic HTML/CSS knowledge.

Experience with Shopify, Magento, or other e-commerce platforms.

Branding or graphic design background.