Event Marketing Manager

Event Marketing Manager – Technology Events

Circa $70000 + Benefits + Bonuses + Career Growth + Remote

US - Remote

My client produces global conferences, customised events and content across the Technology space, a new role has arisen for an Events Marketer with minimum 2 years + b2b experience ideally from a conference business to work on a growing band of live & digital events.

The Role…

As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives, must be a self-starter who is keen on both strategic planning and campaign execution. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more.

Specifically, the role involves:

• Campaign Management
• By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign
• Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budget.
• CRM and Data Management
• Learning and implementing list build strategies and sourcing new and innovative data.
• Email Marketing
• Liaising with relevant departments and writing effective e-mail copy.
• Creating e-mails using our software programme, ensuring best practise is adhered to, tracking responses and analysing results.
• Media Partners
• Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio.
• Ensuring timely submission of materials to media partners including print and online ads and ensuring third party activity is delivered as agreed.
• Collateral and Content Production
• Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online
• The creation of interesting and eye-catching content that draws in prospects across different marketing channels
• Conduct interviews with third parties such as speakers and write articles
• Distribute content through websites, media partners, social media and e-mail marketing to generate enquiries
• Social Media, PPC and Remarketing
• Maintaining and develop LinkedIn, Twitter and other social media channels for both lead-generation and branding purposes.
• Utilising social media advertising and PPC to reach new audiences.

Requirements…

We’re looking for person who is confident, passionate and energetic and who enjoys working as part of a team You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment.

• Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions (2 years minimum)
• Excellent communicator, verbal and written
• Exceptional interpersonal skills and a true team-player
• Ability to work independently to deadlines and within budget
• Self-driven, results-oriented, with a positive outlook

Interested? Please send CV’s to dan@mediasearchinc.co.uk in the first instance