Digital Marketing Executive

Medcare MSO is hiring a Digital Marketing Executive for one of its clients. We are seeking a Digital Marketing Executive to lead the development and launch of our digital presence from the ground up. This role will focus on building our website, establishing a strong online footprint, and driving lead generation through a combination of SEO, Generative Engine Optimization (GEO), paid media, and content strategy.

Position: Digital Marketing Executive

Shift timing: 8pm-4am

Workplace: Remote

Location: Lahore,Pakistan

Key Responsibilities

1. Website Development, SEO & Generative Engine Optimization (GEO)

• Lead the end-to-end development and launch of the company website on WordPress
• Structure content for AI-driven search platforms (GEO) including answer-first formatting, FAQs, and structured data
• Optimize visibility across AI platforms such as ChatGPT, Claude, Perplexity, Google AI Overviews, and Copilot
• Implement and manage schema markup (FAQ, Article, Author, LocalBusiness)
• Monitor and improve AI citation visibility and brand presence
• Build topical authority through structured content clusters
• Perform technical SEO, on-page, and off-page optimization
• Track performance via GA4, Search Console, and other tools

2. Local SEO

• Optimize and manage Google Business Profile
• Build and manage local citations
• Implement geo-targeted keyword strategies (DFW region)
• Manage reviews and local reputation

3. Paid Marketing (PPC)

• Plan and execute campaigns on Google Ads and LinkedIn Campaign Manager
• Optimize campaigns for lead generation and ROI
• Perform A/B testing and performance analysis

4. Content Strategy & Marketing

• Plan and execute content strategy aligned with SEO and GEO
• Create blogs, landing pages, and service pages
• Develop lead magnets (guides, checklists, etc.)
• Ensure content supports conversion and authority building

5. Social Media Management

• Manage LinkedIn company page
• Develop thought leadership content for leadership profiles
• Maintain consistent social media presence

6. Email Marketing

• Plan and execute email campaigns, newsletters, and drip sequences
• Manage email lists and segmentation
• Optimize engagement and conversions

7. Lead Generation & Conversion Optimization

• Design and optimize landing pages
• Implement conversion-focused forms and CTAs
• Integrate tools like Calendly for scheduling
• Continuously improve conversion rate (CRO)

8. Testimonials & Social Proof

• Collect and manage client testimonials
• Develop case studies
• Showcase social proof across website and campaigns

Requirements

• 2–4 years of experience in digital marketing (preferably in B2B or professional services)
• Strong understanding of SEO + emerging GEO practices
• Experience with WordPress website development and management
• Familiarity with AI-driven search platforms and content structuring
• Hands-on experience with paid campaigns and analytics tools
• Strong communication and content planning skills

Tools & Technology Stack

• Website & SEO: WordPress, GA4, Google Search Console, Google Business Profile
• Content & Optimization: SEMrush / Ahrefs, Frase, SurferSEO
• GEO Monitoring: OtterlyAI, Rankscale, HubSpot AI Search Grader
• PPC: Google Ads, LinkedIn Campaign Manager
• Design: Canva
• Email Marketing: Mailchimp (or equivalent)